#Japan #Tokyo #Ponta #Loyalty Marketing #TVer

Ponta Data-Driven Advertising on TVer: A Game Changer

Loyalty Marketing Co., Ltd. (LM), headquartered in Shibuya, Tokyo, has joined forces with TVer to unveil a new targeted advertising and analysis service utilizing Ponta data on the TVer advertising platform. This innovative approach aims to optimize marketing strategies for companies starting August 5, 2025.

What is TVer Advertising?

TVer is a widely recognized commercial TV streaming service in Japan, providing an advanced operational advertising platform. With the growing demand for personalized advertising, TVer allows businesses to tap into a vast user base through smart devices, connected TVs, and PCs. The collaboration between LM and TVer leverages significant Ponta user data, paving the way for targeted advertising campaigns and comprehensive analysis.

Key Features of the New Service

1. Diverse Targeting Capabilities
Utilizing Ponta’s extensive real purchase data and lifestyle insights, the ad service enables advertisers to effectively segment their target audience. Companies can develop campaigns tailored to resonate with specific consumer groups based on their purchasing history and preferences.

2. Real Purchase Behavior Analysis
By utilizing Ponta data, advertisers can measure the actual purchasing behavior of users who have interacted with the ads on TVer. This enables a comparison of purchase amounts and frequencies between those exposed to the advertisement and those who were not, providing valuable insights into the effectiveness of the campaigns aimed at driving in-store visits.

3. Brand Lift Studies After Campaigns
Understanding the impact of ads on consumer attitudes is crucial for evaluating their success. With surveys conducted among Ponta members, advertisers can analyze the brand perception and comprehension levels of users post-exposure to the ads. This feature is particularly beneficial for products or services where immediate metrics may be harder to ascertain but are essential for understanding long-term engagement and sales results.

Commitment to Data Privacy

It is important to note that user data is handled with utmost care to ensure privacy. The service operates without identifying personal information, abiding by the Ponta member terms and applicable laws. LM and TVer are committed to responsible data handling as they collaborate to enhance advertising effectiveness.

The Bigger Picture

Through this new partnership, LM aims to address challenges in corporate marketing by providing cutting-edge methodologies for data analysis. By tapping into Ponta’s network of over 100 million members, companies can refine their marketing strategies, making informed decisions based on robust data-driven insights.

As digital advertising evolves, leveraging insights from platforms like TVer becomes increasingly important for maximizing campaign success. With the service being officially launched in August 2025, businesses will have the opportunity to enhance their promotional strategies significantly.

For inquiries regarding the service, please reach out to the Digital Marketing Promotion Department at Loyalty Marketing Co., Ltd. via email at [email protected].