#Japan #Osaka #Silk #Keratin #Amprem

Introducing Amprem: A Hair Care Revolution

On August 28, a groundbreaking brand in hair care, Amprem, made its debut, bringing innovative products powered by a unique formula that achieves a world-first high-penetration locking method.

What Makes Amprem Stand Out

Developed by I-ne Co., Ltd., based in Osaka, Japan, Amprem has launched two primary product lines: the Keratin Shot series and Silk Shot series. These lines are designed to address common hair care frustrations, particularly the diminishing effects of long-term shampoo use. Amprem's cutting-edge technology ensures that essential ingredients penetrate deeply into the hair, providing nourishment from the inside out.

High-Performance Ingredients

The heart of Amprem's innovation lies in its formidable ingredients. The Keratin Shot series is infused with over 6,800 times the concentration of keratin, specifically engineered to restore vitality and strength to damaged hair. The Silk Shot series boasts over 6,900 times silk concentration, providing smoothness and shine. What sets these products apart is their 80% formulation based on beauty-enhancing ingredients instead of just water. This distinctive approach ensures that every use delivers an exceptional experience.

Advanced Formulation Techniques

Amprem's products utilize a high-penetration locking formula that disrupts the barrier layer known as the cuticle-blocking film. This barrier usually hinders efficient ingredient absorption. By leveraging ion liquid technology, Amprem effectively bypasses this natural defense, allowing the active components to reach the core of the hair shaft. This scientifically-backed method not only ensures deep absorption but also maintains the nutrients within the hair matrix during continued use, resulting in lasting beauty and improved hair structure.

Choose Your Path to Beautiful Hair

Amprem offers two distinct lines tailored to specific hair needs:

1. Keratin Shot Series
- Ideal For: Individuals suffering from damaged, brittle, or frizzy hair, and those lacking bounce or strength.
- Result: Enhanced hydration and smooth, lustrous hair from root to tip.
- Key Ingredients: High-concentration keratin and Rebrin acid for acid-based care.

2. Silk Shot Series
- Ideal For: Those dealing with unruly, tangled hair.
- Result: Instantly soft, smooth hair that is easy to style.
- Key Ingredients: High-concentration silk and Tostear for taming frizz.

Luxurious Sensory Experience

Both lines boast unique fragrances that elevate the shower experience:

• - The Keratin Shot features a soothing Velvet Nectar scent, blending the freshness of peach and lemon with sandalwood's warm finish.
• - The Silk Shot is adorned with an Innocent Magnolia aroma, merging rose and magnolia's floral impacts with a gentle amber hug.

Launch and Availability

Amprem products will be available starting from various release dates:

• - August 24: Official online store and major EC platforms like Rakuten, Amazon, and Yahoo! Shopping.
• - August 28: Nationwide in select Loft and PLAZA stores.
• - October 1: Drugstores and variety shops across the country.

Exciting Launch Campaign

To celebrate the launch, Amprem will host a campaign from July 23 to July 29, 2026, where fans can experience Amprem products ahead of anyone else. Participants can follow and repost on the brand's official social media, including X and Instagram, for a chance to win products from both lines.

For more information on the brand and campaign details, visit the official site here. Amprem awaits to transform your hair care routine and lead you on a journey to beautiful, healthy hair.