#Japan #Digital Transformation #Tokyo #Square #Japan Sports Week

Square's Participation in Japan Sports Week 2026

Square, the renowned provider of cloud-based POS systems and payment solutions, is set to make its debut at the Japan Sports Week 2026, a premier exhibition for sports teams and athletes, taking place from April 15 to 17 at Tokyo Big Sight. This event is an exceptional opportunity for Square to present its commitment to improving the fan experience through innovative digital solutions.

Recent trends in sports viewing have seen a significant demand for reducing congestion and enhancements in contactless payment options. The digital transformation (DX) of stadiums and arenas has become a crucial necessity for improving the overall spectator experience (CX), as well as streamlining operations across the industry. Recognizing this need, Square aims to support event organizers and teams by providing simple, safe, and efficient payment solutions, allowing them to concentrate on delivering fan services and fostering growth in arena business.

At the Stadium and Arena Expo, part of Japan Sports Week, Square will showcase successful case studies of utilizing its solutions in large-scale venues that attract tens of thousands of visitors. These examples will highlight how Square's payment infrastructure can alleviate congestion and enhance fan engagement during events.

Showcasing a Range of Use Cases in Professional Sports and Events

Stadium and Arena Implementations:

• - TOYOTA ARENA TOKYO

As the official cashless partner, Square has built a cashless payment environment across approximately 30 facilities, including vendors and food trucks. Square's comprehensive support—from setting up devices to product registration—streamlined the preparatory work, enabling a smooth opening.

• - K Arena Yokohama

In this large music arena, Square's kiosk solution empowered guests to complete their orders and payments on their devices, effectively reducing staffing challenges while maintaining efficient operations despite its less favorable location.

Professional Sports Teams Implementations:

• - Utsunomiya Brex

Addressing common issues faced by professional sports teams, such as long queues at merchandise stalls, Square improved transaction speeds, thereby increasing the turnover rate at registers and minimizing waiting times for fans.

International Event Implementations:

• - 2025 World Expo in Osaka

Square's robust payment infrastructure will be employed in pavilions representing 15 countries, including Australia, Germany, and Switzerland. With the capability to handle 5,000 to 6,000 transactions daily, Square demonstrated its reliability and exceptional processing speed during large events, ensuring satisfaction for all visitors.

Talk Session on the Frontlines of Stadium DX

On April 15 at 1:30 PM, attendees can join a talk session titled "The Frontlines of Stadium DX: How Global Standards in Infrastructure are Changing Arena Operations – Insights from TOYOTA ARENA TOKYO." This session will feature the operational managers of TOYOTA ARENA TOKYO's vendors and food trucks, providing valuable insights into overcoming the challenges of long wait times through large-scale cashless transitions. The discussion will illuminate how DX initiatives elevate the thrill of the sports experience and support the ultimate fan experience, highlighting the necessary infrastructure required.

Before the day ends, a special guided tour of TOYOTA ARENA TOKYO, hosted by the event organizer, will take place at 4:00 PM. Participants can deepen their understanding by learning about the goals and vision of arena operations beforehand.

Square's presence at this exhibition aims to allow stadium and arena operators to experience the value of cashless payment solutions and other DX services, contributing to the advancement of Japan's sports business and entertainment landscape. Attendees are encouraged to visit Square's booth during this significant event.

Exhibition Overview

• - Exhibition Name: Japan Sports Week 2026, Stadium and Arena Expo
• - Date: April 15-17, 2026
• - Venue: Tokyo Big Sight, Halls 1 & 2
• - Square Booth No: 8-18
• - Official URL: Japan Sports Week
• - Registration URL: Event Registration (Free registration required)

Talk Session Details

• - Theme: The Frontlines of Stadium DX: How Global Standards in Infrastructure are Changing Sports Viewing
• - Date & Time: April 15, 2026, 1:30 PM - 2:00 PM
• - Venue: Tokyo Big Sight, Sports Teams & Athletes Exhibitor Session Area
• - Speakers:

- Yasuhiro Sawada, Concession Unit Manager, TOYOTA ARENA TOKYO, AIMS Service Co., Ltd.
- Takao Kinjyo, Senior Onboarding Support Specialist, Square
- Moderator: Natsuko Akamatsu, Head of Integrated Marketing, Square

Media Inquiries:
Coverage is available at Square's booth throughout the event. For requests, please contact the PR office at [email protected].

About Square

Square provides essential tools for businesses to easily start selling and accepting payments. Offering specialized software for various industries, customizable e-commerce tools, and staff management resources, Square aids businesses in reducing time and effort required for operations. Many businesses around the world utilize Square for their growth and management needs. For more information, visit Square Japan.