Introducing the New 'NEW ARTS & CRAFTS' Chocolate Series from Minimal

Explore the Artistic World of Chocolate with Minimal's NEW ARTS & CRAFTS

Minimal, a renowned specialty chocolate brand from Japan, is set to launch its latest series, "NEW ARTS & CRAFTS," on January 15, 2026. This exciting collection features 24 distinct chocolates, each adorned with artistic packaging that transforms the chocolate experience into a visual feast.

A Journey Through Flavor and Art

The "NEW ARTS & CRAFTS" series is inspired by the endless possibilities of chocolate, combining unique flavors with stunning designs. Each bar is a testament to Minimal's craftsmanship and dedication to quality, made from carefully selected cacao beans through a meticulous handmade process. As the theme suggests, these chocolates not only offer exceptional taste but also an opportunity to appreciate art in chocolate form.

Drawing on the works from renowned designers such as William Morris, the packaging incorporates diverse artistic styles, including traditional Japanese patterns and abstract art. Whether choosing based on flavor or design, customers will encounter a rich selection that invites exploration.

The Chocolates

The collection includes a variety of chocolate types ranging from dark to milk and even specialty chocolates. Here’s a glimpse into some of the remarkable flavors:

1. NUTTY - A sweet and rich nut-like taste.
2. FRUITY - A vibrant flavor reminiscent of fresh fruits.
3. HIGH CACAO - A bold experience with 90% cacao, offering deep flavors.
4. CLASSIC - A familiar taste highlighting cacao's subtle sweetness.
5. NUTTY MILK - Flavors akin to caramelized nuts in a creamy base.
6. Earl Gray Tea - A blend of blond chocolate infused with Earl Gray, evoking a lovely milk tea essence.
7. Hojicha - A roasted tea chocolate providing a beautifully layered flavor profile.

In addition, the collection explores cacao in more creative ways, including unique combinations with fruits, teas, and nuts, such as:
1. Mandarin Orange - Captures the essence of orange in chocolate form.
2. Pistachio - Showcases the rich aroma of pistachios coupled with white chocolate.
3. Peanut - Featuring locally sourced peanuts from Chiba prefecture for an authentic taste.

Details on Purchasing

The "NEW ARTS & CRAFTS" chocolates will be priced at ¥500 (tax included) per bar (20g). This collection will be available at various Valentine's themed events, including "Salon du Chocolat 2026" and "Hankyu Valentine's Chocolate Exhibition 2026," joining a total of 15 venues across Japan. Specific locations and further details will be announced on Minimal's official website soon.

Minimal's Mission

Minimal operates under the philosophy of simplicity and quality, striving to amplify the natural flavors of cacao through careful craftsmanship. The dedicated team of chocolatiers and pastry chefs is committed to maintaining a balance between traditional techniques and innovative approaches, supporting ethical cacao production and sustainability practices.

Their work has been recognized globally, achieving 103 awards in international competitions over ten years. Minimal aims to provide chocolates that resonate with customers, creating moments they wish to revisit through their flavors.

Visit Minimal

The brand operates multiple outlets where customers can indulge in coffee, chocolate, and delicious parfaits:

- Minimal Tomigaya Headquarters: Located in Shibuya, Tokyo, features a cozy cafe space.
- Minimal The Baking: A short stroll from Yoyogi Uehara station.
- Patisserie Minimal: In Setagaya, known for its exquisite pastries.
- Minimal The Specialty: Located at Azabudai Hills, easily accessible from Kamiyacho station.

Summary

When January 2026 arrives, prepare to indulge in the enchanting world of chocolate with Minimal’s "NEW ARTS & CRAFTS" series. Experience the delightful interplay of flavor and artistic expression, perfect for celebrating love and creativity this Valentine’s Day.