#Cryptocurrency #London #United Kingdom #easyBitcoin #easyGroup

easyGroup Introduces easyBitcoin App

In a significant move into the cryptocurrency sector, easyGroup, the London-based company known for its innovative brands like easyJet and easyHotel, has launched the easyBitcoin app. Designed for everyday users, this mobile application aims to simplify the process of buying and earning bitcoin. The app is powered by Uphold, a leading platform that provides the necessary infrastructure for on-chain finance.

The Growing Interest in Bitcoin

Recent surveys highlight a growing consumer trust in bitcoin as a viable investment. According to research conducted by Opinion Matters, a striking 88% of respondents expressed confidence that bitcoin will increase their wealth over the next decade. The same research also indicates that bitcoin is now a top three investment choice for 39% of U.S. consumers, outshining gold and just trailing behind real estate in popularity. Additionally, over half of the participants (57%) preferred bitcoin to traditional savings accounts, and a whopping 61% indicated they would invest a $10,000 windfall directly into bitcoin.

This shift in mindset underscores a transformation in how individuals view their financial future, with many perceiving bitcoin as an integral component of their investment strategy. As confidence in bitcoin rises, it is crucial to address the barriers to entry that still exist. Nearly half of those surveyed (49%) reported that they find the buying, selling, or holding of bitcoin to be challenging due to the complexities of many platforms.

A User-Friendly Approach

Sir Stelios Haji-Ioannou, the Founder of easyGroup, emphasized the need for accessibility in the cryptocurrency realm. He stated, "For too long, investing in bitcoin has felt like an exclusive club, out of reach for the general public with very high transaction costs. With the easyBitcoin.app, we're aiming to change that and provide simple access via your mobile phone, great value, and a focus on earning bitcoin rewards whether you're buying or simply holding bitcoin."

The app boasts several features designed to enhance the user experience:

• - 1% Welcome Bonus: Users can earn extra bitcoin on the first $5,000 of recurring purchases each month.
• - 2% Bitcoin Rewards: Users who maintain recurring buys for three consecutive months will unlock a 2% annual reward on all their bitcoin holdings within the app.
• - 4.5% APY on USD Balances: Users can accumulate USD balances with interest paid out in bitcoin.

Simon McLoughlin, CEO of Uphold, remarked, "Multiple ways to earn sets a new standard in crypto. Beyond appealing to the converted, receiving rewards in bitcoin on USD balances is the perfect draw for that huge segment of the population that has become aware of bitcoin but has yet to take the plunge."

A Promising Future for Investors

The launch of the easyBitcoin app arrives at a pivotal moment as bitcoin continues to soar in valuation. For instance, an investment of $1,000 in bitcoin back in July 2015 would now be valued at approximately $400,000, highlighting its potential as a powerful wealth-building asset. McLoughlin further stated, "After 16 years of market data, there's now a real basis to the claim that bitcoin could be the best savings technology ever invented. Today, it certainly deserves consideration in anyone's investment portfolio."

easyGroup's entry into the cryptocurrency space exemplifies its core philosophy of simplifying access to innovative solutions. The easyBitcoin app is not just about technology; it represents a broader vision of financial empowerment for the many, rather than just the few.

Users in the UK can anticipate the launch of a localized version of the easyBitcoin app later in 2025, extending the brand's commitment to making financial tools available to wider audiences.

Conclusion

The easyBitcoin app signifies a transformative step towards financial inclusivity in the cryptocurrency market. By addressing previous barriers to entry and ensuring ease of access, easyGroup’s latest venture could pave the way for a new wave of everyday investors eager to explore the world of bitcoin. EasyBitcoin is poised to revolutionize how individuals engage with cryptocurrency while promoting financial literacy and personal empowerment through innovative digital solutions.