#Japan #AI Development #Shift #Sendai #Tohoku Electric Frontier

SHIFT and Tohoku Electric Frontier's New Electric Contract Application Form

In an era where technological advancements are reshaping industries, SHIFT, a Tokyo-based software company, has collaborated with Tohoku Electric Frontier in constructing an innovative, AI-driven application form for electric contracts. This initiative aims to streamline the process of applying for new electric contracts, particularly during periods of high demand, such as moving seasons.

Background of the Project

Tohoku Electric Frontier has continuous efforts to enhance customer convenience through its online electric contract application services. Recognizing the need for a more efficient and user-friendly application process, the company sought to develop a system that allows customers to apply for electric contracts without mandatory member registration. By enabling registration post-application, they aimed to simplify and speed up the process significantly.

As customers often face a surge in applications during busy moving seasons, it became increasingly important to offer a seamless application experience. Thus, the project to create a new application form that supports these requirements was launched in collaboration with SHIFT.

SHIFT was selected as the partner for this project due to its commitment to high-quality, efficient AI-driven development, guided by its proprietary framework, SHIFT DQS (Development Quality Standard).

Project Overview

The newly created electric contract application form allows users to complete their applications without prior membership registration. Instead, customers can register after finishing their applications. This innovative design was initiated in September 2025, with full operational rollout beginning in February 2026.

Structure of the New Application Form

The application form features an intuitive user interface (UI) and user experience (UX) design, which adheres to the principles defined by SHIFT DQS. This approach ensures that customers can navigate easily and complete their submissions with minimum hassle.

Benefits of the New System

The AI-driven development process not only resulted in a 40% improvement in development productivity but also enabled SHIFT and Tohoku Electric Frontier to deliver the new application system within a phenomenal timeline of just five months. This efficiency means that high security and quality standards were maintained while already experiencing significant enhancements in customer satisfaction.

Moreover, by eliminating the need for immediate membership registration, the project effectively reduced the time customers spent on application procedures by half. This change, accompanied by a comprehensive UI and UX design, led to an increase in conversion rates, achieving levels twice that of the previous system's performance.

Testimonials from Tohoku Electric Frontier

Mikine Matsugasaki, Head of Data Analytics at Tohoku Electric Frontier, expressed satisfaction regarding the project:

"By integrating AI-driven development within our new application system, we have streamlined our development process, allowing for a speedy release right in time for the peak moving season. An emphasis on security for the handling of personal information has ensured the delivery of a high-quality product that our customers can trust. We are already seeing double the conversion rate compared to our previous system."

Similarly, Shizu Murakami, Manager of Business Planning at Tohoku Electric Frontier, noted:

"The clear and easy-to-use interface not only enhances customer experience but also improves our internal operational efficiency. We are excited about the potential of future collaborations with SHIFT to analyze user data and make continual improvements to service delivery."

About SHIFT DQS

SHIFT DQS is a unique framework developed by SHIFT for creating high-quality systems. It comprises reusable design documents and source code, along with tools and processes designed to facilitate application design and development. This framework supports modern, cloud-native systems that are less susceptible to obsolescence and are aligned with cutting-edge technology standards.

As industry leaders, both SHIFT and Tohoku Electric Frontier recognize the importance of technological advancements in providing superior customer experiences. This partnership represents a significant step toward improving service delivery in the energy sector, ensuring that customer needs are met efficiently and effectively.

Overall, the collaboration not only signifies a major advancement in electric contract applications but also serves as a model for future technology-driven solutions within the industry.