#Dubai #UAE #MRO Services #Aerospace Technical #ATS Aviation

ATS Unveils Its New Brand Identity

Aerospace Technical Services (ATS), recognized as a prominent distributor of aviation parts and a provider of maintenance, repair, and overhaul (MRO) solutions, has recently unveiled a refreshed brand identity along with a new website. This launch highlights the company's commitment to operational excellence, transparency, and compliance amidst evolving industry demands.

A Shift Towards Modernity

In an expansive statement, Mahdi Al-Tahaineh, the founder of ATS, emphasized that success in the aviation sector goes beyond technical prowess. It is fundamentally built on trust, relationships, and an unwavering commitment to customers. The new branding not only embodies ATS's growth but also honors its longstanding legacy.

With the new website, www.atsaviation.com, ATS aims to present a unified brand, consolidating three core business sectors under a coherent umbrella. These include:

• - ATS Aviation: The cornerstone of the ATS Group, ATS Aviation has been a reliable partner for airlines, maintenance organizations (MROs), and operators globally since 2003. It specializes in sourcing rare aircraft components and offering innovative engine and leasing solutions.

• - ATS Technic: As Dubai's first independent EASA-certified line maintenance organization, ATS Technic is dedicated to ensuring top-notch MRO services that prioritize aircraft safety, reliability, and performance. An expansion with a new base maintenance hangar is underway at Al Maktoum International Airport (DWC), underscoring the company's aim to meet the region's aviation needs.

• - ATS Medical: This branch was established during the COVID-19 pandemic to supply high-quality medical devices compliant with international standards. ATS Medical focuses on enhancing healthcare provider capabilities worldwide.

Revamping Visual Identity

The new brand update retains the essence of ATS’s original identity while incorporating a contemporary look and digital presence. The choice of colors and imagery narrates the story of the firm's core values:

• - Core Colors: The dominant deep blue signifies reliability, precision, and a legacy of trust, while the vibrant orange accent symbolizes innovation and adaptability.

• - Sub-Company Colors and Symbols:

- ATS Aviation maintains the deep blue theme, emphasizing safety and precision with a lock wire icon.
- ATS Technic utilizes sky blue, representing its commitment to aircraft performance, accompanied by an airplane icon.
- ATS Medical employs vibrant orange to signify its innovative and responsive approach, supplemented by a medical cross symbolizing global healthcare standards.

The Falcon – Symbol of Strength

Central to ATS's identity is the falcon, representing strength and resilience. Just like a falcon that soars with agility, ATS is expanding its reach while retaining a reputation for quality and reliability.

General Manager Hasna Fayyad noted that this rebranding places ATS in a strong position for future endeavors. The company is committed to being more than just a supplier but rather a partner in the aviation lifecycle—whether sourcing complex aircraft components or supplying critical medical devices.

Strengthening Compliance

The rebranding reflects ATS's commitment to comply with international regulatory standards, further enhanced by a compliance review launched in July 2024. From humble beginnings, ATS has grown into an international entity serving the global aviation sector from its Dubai headquarters while prioritizing exceptional customer service and ethical business practices.

To ensure continuity in customer service, the existing websites and email addresses will remain operational. For more information about ATS's expanded services and new brand identity, visit www.atsaviation.com.

About ATS

ATS is an international organization that specializes in aviation parts distribution, MRO services, and medical solutions. With its headquarters in Dubai, UAE, and a presence across the Middle East, Europe, and the Americas, ATS is committed to reliable, customer-focused solutions that maintain aircraft safety and regulatory compliance.