Actabl Unveils Altitude: AI Solution for Rapid Hotel Portfolio Insights
Introduction
In the fast-paced world of hotel management, timely and accurate information is a precious commodity. Recognizing this need, Actabl has introduced an innovative AI product, Altitude, aimed at revolutionizing how hotel executives access critical performance data. Set to enter an invite-only beta phase, Altitude promises to minimize the traditionally long wait for data insights, allowing leaders to make informed decisions in real time.
The Challenge in Hotel Management
Hotel executives often find themselves inundated with questions regarding their properties. To answer such queries, they typically sift through countless reports, cross-reference multiple data sets, and manually reconstruct figures in spreadsheets. This arduous process can lead to significant delays, particularly in an environment where the profit margins of hotels are under constant pressure, exacerbated by the pandemic's long-lasting effects.
As Steven Moore, CEO of Actabl, asserts, “We believe AI can fundamentally raise the profitability floor across a portfolio.” This philosophy underpins the development of Altitude, which is specifically designed to cater to the real-time needs of hotel operators.
How Altitude Works
Altitude allows hotel executives to inquire about their portfolio in plain language, receiving immediate feedback without the need for extensive reports or analyst input. As an enticing example, a regional VP might inquire, “Which of my hotels are trending below budget on GOP this year?” In seconds, Altitude provides a sourced response, using terminology that aligns with financial discussions among hotel teams.
The functionality doesn’t stop at answering single questions. Executives can effortlessly delve deeper, tracing anomalies within trends and exploring property-specific data seamlessly. The AI tool also enables users to create custom dashboards on the fly, capturing the answers that matter most, such as cost per occupied room or EBITDA variances.
Unique Features of Altitude
A standout feature of Altitude is its reliability. Unlike many AI systems that may generate differing answers to the same question, Altitude's deterministic queries ensure that all responses stem from the user’s own data, removing any ambiguity.
As Stephen German, Senior Vice President of Product, states, “The test we build to is simple: would you hand this answer to your CFO without reviewing it first?” This level of accuracy is vital in the high-stakes realm of hotel finance, where decisions often impact the bottom line significantly.
Furthermore, Altitude functions within Actabl's existing data framework, which harmonizes financial, labor, and operational records from over 14,000 properties. This compatibility means that there is minimal setup required for hotels looking to implement this technology; it integrates seamlessly with existing systems without needing new connections or data security measures.
Collaboration with Noble House Hotels & Resorts
Actabl's partnership with Noble House Hotels & Resorts played a critical role in refining Altitude throughout its development phase. The team at Noble House contributed to real-life explorations of the product, assessing it against the actual inquiries that arise during ownership discussions.
Janette Ament, CFO of Noble House, shares her enthusiasm: “When we brought our real questions to Altitude, it delivered faster forecasting, real-time visibility into property performance, and cross-property comparisons that used to take manual pulls across multiple systems.”
Future Prospects
Actabl is gearing up to showcase Altitude at HITEC 2026, from June 15-18, where attendees will have the opportunity to see the AI tool in action using live portfolio data. With broader rollout plans set for later in 2026, Altitude represents a significant step forward in harnessing advanced technology to meet the demands of hotel management.
Conclusion
With its time-saving capabilities and commitment to accuracy, Actabl's Altitude is poised to redefine the tools available to hotel executives. By bridging the gap between data accessibility and operational efficiency, it not only empowers leaders to act swiftly but also strengthens the overall performance of hotel portfolios navigating the challenges of a competitive marketplace. Through innovation, Actabl is setting a new standard for hotel management and operational excellence.