Archer Roose Wines and Princess Cruises Team Up for a Refreshing Experience at Sea

Archer Roose Wines Now Available on Princess Cruises



In a groundbreaking partnership, Archer Roose Wines, a rapidly expanding canned wine brand, is set to bring its delightful flavors aboard Princess Cruises. Starting this September, guests on Princess Cruises can enjoy an array of premium wines, including Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc, throughout their voyages across the globe.

The Perfect Wine for Cruise Life


Whether lounging by the pool, indulging in delicious dining, or enjoying evening entertainment, guests can experience the luxury and convenience of popping open a can of Archer Roose Wines at nearly any venue on the ship. This significant collaboration marks the first time Archer Roose Wines will be available at sea, making it a noteworthy addition to the cruise experience.

Elizabeth Banks, co-owner and Chief Creative Officer of Archer Roose, is prominently featured in a new promotional campaign entitled, “The Can for the Curious Cruiser.” This witty advertisement highlights the compatibility of beverages with every moment of a modern traveler’s journey. The campaign will be broadcasted across social media platforms, in the promotional videos on Princess Cruises' YouTube channel, and within staterooms on-demand.

A Focus on Quality and Sustainability


Archer Roose Wines prides itself not just on flavor, but also on its commitment to sustainability and quality. The wines are thoughtfully crafted to be vegan, gluten-free, and free from added sugars and unnecessary additives. Travelers seeking high-quality wine options will no longer have to compromise on their values while enjoying their time on board.

Marian Leitner-Waldman, the CEO and Founder of Archer Roose, expressed excitement about the partnership, stating, “We’ve always aimed at providing high-quality wines where people are gathering. Now, we can reach adventurous cruisers looking to elevate their vacation experiences.”

Sami Kohen, Princess Cruises' Vice President of Food and Beverage, echoed this sentiment, explaining how Archer Roose's commitment to innovation aligns perfectly with Princess's mission to provide unforgettable experiences. The inclusion of Archer Roose wines in their premium Love Line collection signifies a notable enhancement in available onboard offerings.

A Taste of Adventure


This new collaboration enables access to a selection of wines tailored for every occasion, whether guests are exploring the ship's expansive amenities or venturing onto private island excursions, like Princess Cay or Alaska lodges. Wine lovers can elevate their dining adventures and sip on world-class wines anytime, thanks to just the simple pop of a can.

Archer Roose Wines continues to earn acclaim in the industry, having been recognized as the top brand at the California-hosted International Canned Wine Competition while also being featured in Impact's prestigious 2024 'Hot Prospect' Wine List. Archer Roose's diverse portfolio includes various award-winning selections that are now taking sea travel to new heights, inviting guests to savor a luxurious experience.

For those interested in learning more about Archer Roose Wines and its mission focused on excellence and sustainability, additional information is available at archerroose.com and on their official Instagram page.

About Princess Cruises


Princess Cruises, renowned as ‘The Love Boat’, is one of the most recognizable cruise lines in the world, offering dream vacations to millions of travelers in sought-after destinations. From world-class dining to luxurious entertainment, Princess Cruises is committed to providing enriching experiences that guests cherish.

This new partnership invites both seasoned cruisers and new guests to taste the essence of travel through the lens of excellent wine and unforgettable memories. With this collaboration, every cruise becomes a celebration of exploration and delight.

Conclusion


As Archer Roose Wines embarks on this exciting journey with Princess Cruises, guests can look forward to enjoying a unique, quality wine experience at sea, embodying the spirit of adventure and fun that cruising is all about.

Topics Consumer Products & Retail)

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