Fishman Public Relations: Nine-Time Champion of Franchise PR
Fishman Public Relations, based in Chicago, has proudly celebrated its 35th anniversary while once again securing the top spot in the Public Relations category of Entrepreneur magazine's annual Top Franchise Suppliers ranking. This prestigious recognition marks the ninth consecutive year that Fishman PR has been honored as the number one franchise PR firm in this highly competitive industry.
The Entrepreneur ranking showcases the best service providers to the franchise sector across a total of 13 categories and is determined through an annual survey involving over 1,000 franchise brands, which range from emergent names to established players. These brands rate their satisfaction regarding suppliers based on quality, cost, and value, providing a clear insight into the most trusted PR agencies.
According to Sherri Fishman, the founder and Chief Visionary Officer of Fishman PR, the continuous recognition is not taken for granted. She emphasized the importance of collaboration, stating, "We’ve been fortunate to work with brands that lean in, believe in our people and process, and know the power of a well-told story."
Brad Fishman, the CEO, elaborated on the firm's formula for success, noting that it centers around two key principles: delivering high-quality work and fostering meaningful relationships. Since its inception in 1991, Fishman PR has been dedicated to amplifying the stories of franchisors, assisting them not only in selling franchises but also in attracting customers effectively.
Fishman PR’s offerings include:
- - Franchise opportunity PR and consumer brand awareness: This involves strategic media outreach designed to elevate franchise visibility significantly at both national and local levels.
- - Customized Grand Opening PR packages for franchisees, ensuring that every new franchise makes a strong entrance.
- - Content marketing, SEO, and GEO initiatives, enhancing franchise development lead generation and maintaining brand visibility.
- - Digital marketing strategies, including paid media and influencer partnerships to effectively reach target audiences.
- - Crisis communications, providing critical support to safeguard and advance brand reputation at every stage of the franchise lifecycle.
Jason Feifer, the Editor-in-Chief of Entrepreneur magazine, remarked on the vital nature of the rankings. "The strength of a franchise system often comes down to the partners standing behind it," he said. The survey, which includes feedback from over 1,000 franchisors, highlights the importance of selecting the right suppliers for franchise systems.
In addition to its ranking by Entrepreneur, Fishman PR demonstrated excellence in the recent peer review process conducted by the Worldcom Public Relations Group, an esteemed partnership featuring independent PR firms globally. The evaluation recognized Fishman PR's service excellence, client satisfaction, and solid operational management.
Debra Vilchis, President and COO of Fishman PR, expressed the significance of achieving high scores from both franchisors and peers, viewing it as a validation of the agency’s efforts to enhance clients' brands and franchise opportunities.
The Chief Growth Officer of Fishman PR, Zack Fishman, noted that regular evaluations by clients and industry colleagues push the entire PR sphere forward. Fishman PR's commitment to success in franchise communications is further emphasized by its high ranking in Entrepreneur, solidifying its reputation as the premier national franchise PR agency.
For those interested in learning more about Fishman PR's services, details can be found on their website, where they outline how they help franchise brands thrive through innovative storytelling and strategic communications.
To catch Fishman PR in the September/October edition of Entrepreneur magazine, be sure to check your local newsstands or visit Entrepreneur.com, where they shine a spotlight on the top-rated franchise service providers that are transforming the industry.
About Fishman Public Relations
Founded in 1991, Fishman Public Relations has established itself as the go-to agency for franchise PR, offering superior media relations, content marketing, digital strategies, and more, ensuring franchise brands achieve optimal growth through effective communications. Their ongoing commitment to quality and innovation sets them apart as leaders in the franchise public relations arena.