JPF Becomes Platinum Partner for the Mie Matsusaka Marathon 2026

JPF Joins as a Platinum Partner for the Mie Matsusaka Marathon 2026

The highly anticipated Mie Matsusaka Marathon is set to return on December 20, 2026, and this year, it will have a notable supporter as the Platinum Partner—JPF Co., Ltd. Based in Chiyoda, Tokyo, JPF has long been associated with the local sporting events, supporting the Matsusaka area’s athletic initiatives.

Today, a sponsorship ceremony took place at the Matsusaka City Hall, where JPF Executive Officer Naohiro Hashiguchi presented a sponsorship fund to Matsusaka Mayor Masato Takeuchi. This partnership marks a continuation of JPF's commitment to enhancing regional sports since the very first marathon.

Since its inception, JPF has been instrumental in the management of the Matsusaka Velodrome and has contributed to the Mie Matsusaka Marathon, not only as a sponsor but also in promoting local sports culture. With their Platinum Partnership, they aim to significantly uplift the event, which turns 5 years old in 2026.

In addition to their marathon sponsorship, JPF is innovating within the realm of cycling and running. They are collaborating with LEOMO to host a running event at the Matsusaka Velodrome in the autumn of 2026. This event seeks to use cutting-edge running form analysis to help participants improve their performance, avoid injuries, and foster greater interest in running. These initiatives will further contribute to the marathon's momentum and the promotion of local sports.

Comments from Matsusaka Mayor

Mayor Masato Takeuchi expressed his gratitude towards JPF for their continuous support since the first marathon. He emphasized that the success of the Mie Matsusaka Marathon relies not only on runners but also on the volunteers, local residents, traffic regulation teams, and sponsoring companies. The event aims to gather a robust turnout of at least 10,000 participants this year and strives to provide an experience that leaves each runner feeling satisfied.

Furthermore, the upcoming event with LEOMO is seen as a vital step towards merging scientific insights with practical running techniques, providing runners with valuable data to enhance their skills. Even participants from the regional relay race will have a chance to experience this analysis, which promises to also boost interest in sports.

JPF Executive Officer's Perspective

Naohiro Hashiguchi emphasized JPF's involvement in public sports and community enhancement through their management of the Matsusaka Velodrome. He views their sponsorship of the Mie Matsusaka Marathon as an opportunity to contribute positively to both sports promotion and regional revitalization. With a wide array of participants from competitive athletes to casual runners, he believes this marathon is a warm-hearted event backed by volunteers and the community.

This year, JPF staff will also participate both as runners and through exhibitions at the event, aiming to energize the marathon experience.

About the Mie Matsusaka Marathon 2026

- Event Name: Mie Matsusaka Marathon 2026
- Date: December 20, 2026
- Start Time: 9:00 AM (tentative)
- Location: Matsusaka City, Mie Prefecture
- Organizer: Mie Matsusaka Marathon Executive Committee
- Official Website: Mie Matsusaka Marathon

Company Overview: JPF Co., Ltd.

Founded in 1950, JPF made significant contributions through its invention of the slit camera for public sports like bicycle racing and boat racing. They have been supporting judgment operations in various public venues and, from 2010, expanded into total management services for public sports facilities nationwide. With a vision to continually provide growth opportunities for individuals, JPF advocates for community engagement and promotes cycle sports through diverse initiatives.

- Company Name: JPF Co., Ltd.
- Headquarters: Chiyoda, Tokyo
- CEO: Shuntaro Watanabe
- Website: JPF Official Site

For inquiries, please contact JPF’s Matsusaka office at TEL: 0598-23-6111.