Texas Regional Bank Expands Its North Texas Footprint with New Frisco Center

Texas Regional Bank Expands Its North Texas Presence

On September 22, 2026, Texas Regional Bank (TRB) inaugurated its new banking center in Frisco, marking a significant extension of its outreach in North Texas. With this launch, TRB now operates a total of eight banking centers in the region, reinforcing its commitment to meet the demands of one of Texas' rapidly growing business and residential areas.

The newly established center is situated at 15147 Preston Road and aims to provide a full range of relationship banking services for individual customers, families, and local businesses. These services encompass personal and commercial banking options, alongside specialized offerings like commercial lending and treasury management. The addition of TRB's subsidiaries facilitates access to a broader spectrum of financial solutions, including mortgage services, trust and wealth management, insurance, and capital markets.

Leadership and Local Engagement

Alicia Baum, who joined TRB in 2025, will take on the role of Frisco Market President, driving the local initiatives with an impressive background spanning over 18 years in commercial and private banking within the North Texas area. Baum's experience features commercial lending, credit structuring, relationship management, and portfolio oversight, equipping her well to lead the team and engage with community members.

Reflecting on the significance of this new banking center, Baum remarked, "Frisco has cultivated an outstanding business environment, attracting families and entrepreneurs committed to establishing long-term investments here. Our goal is to develop strong relationships with local businesses and families, ensuring we fully understand their needs and can provide tailored financial expertise to facilitate their growth."

The decision to open this banking center comes on the heels of ongoing investments in the North Texas market, following the inauguration of the Park Cities banking center the previous year. The Frisco center aims to settle firmly within a bustling market characterized by continuous corporate relocations, business expansions, and burgeoning residential developments. These dynamics not only showcase Frisco's economic strength but also present TRB with exciting opportunities to support the growing community.

Community Involvement and Future Plans

To celebrate this milestone, Texas Regional Bank will hold a ribbon-cutting ceremony and grand opening event on October 21, inviting community members, business leaders, and local officials to connect with the Frisco team and commemorate the launch of the newest banking hub. This event underscores TRB's ongoing commitment to community engagement and relationship-building, foundational principles that guide the bank's operations.

The Frisco banking center is strategically positioned to cater to a diverse clientele, including local businesses and residents seeking reliable financial services. The lobby of the new center will be open from Monday to Thursday from 9:00 AM to 4:00 PM, and Friday from 9:00 AM to 5:00 PM, along with expanded drive-thru and virtual teller service hours to accommodate client needs.

About Texas Regional Bank

Founded in 2010, Texas Regional Bank thrives on a mission to deliver exceptional relationship-driven banking services tailored to the unique needs of the communities it serves. With more than 38 locations covering the Rio Grande Valley, Texas Hill Country, Houston, and the Dallas–Fort Worth Metroplex, TRB provides an extensive array of financial products for individuals, families, and businesses. Supported by its subsidiaries, TRB offers international banking, wealth management services, insurance, mortgage options, and foreign exchange capabilities.

For more information about Texas Regional Bank, visit www.trb.bank.