#Japan #Tokyo #Financial Forum #Broadmind Inc. #Tokyo Business Academy

The Financial Co-Creation Forum: Bridging Academia and Industry

On July 21, 2026, Broad Mind Inc., a financial service provider based in Shibuya, Tokyo, collaborated with Tokyo Business Academy to host the Financial Co-Creation Forum. This event provided a valuable opportunity for finance students to present their innovative solutions to various social issues.

With the purpose of 'unlocking the power of finance,' Broad Mind aims to support individuals in realizing their life plans through effective financial services. The event featured 16 graduating students organized into five teams, who spent approximately two months refining their proposals based on pressing financial social challenges.

Instead of evaluating the students’ proposals unilaterally, Broad Mind employees and executives participated as judges and commentators, facilitating a dynamic dialogue that allowed both parties to engage deeply. This format not only helped students enhance their proposals but also offered the company fresh insights into emerging financial perspectives.

Background of the Forum

As public interest in financial education grows, opportunities for students to apply their knowledge in real-world scenarios remain limited. This forum represents Broad Mind’s ongoing commitment to broadening access to financial education and engaging students directly with real-time social issues. Through dialogue with seasoned professionals, students gained practical learning experiences while Broad Mind captured the essence of next-generation financial thinking.

The forum's key purposes included:
1. Enabling finance students to leverage their expertise in proposing solutions to social issues related to finance.
2. Engaging in meaningful dialogue with students through questions and feedback, refining their proposals collaboratively.
3. Learning from students’ fresh perspectives, which contributed to Broad Mind’s understanding of contemporary financial challenges.

Event Details

Event Name: Financial Co-Creation Forum (Tokyo Business Academy × Broad Mind Inc.)
Date: July 21, 2026
Venue: Broad Mind Inc. Seminar Room
Participants: 16 students specializing in finance from Tokyo Business Academy (organized into 5 teams)
Judging Panel: 4 executives and 4 employees from the business development department of Broad Mind
Judging Criteria: Understanding of the problem, creativity, feasibility, logical reasoning, and presentation skills.

For a detailed report and insights from the presentations, please click here.

Highlights of the Day

Each team tackled unique social issues, making proposals that resonated with the complexities of modern financial behavior. The themes they presented included:

• - How to mitigate excessive spending in a cashless society
• - Solving the problem of overwhelming options in financial products
• - Initiating financial education through community-driven activities
• - Developing a new money-planning service relatable to the youth
• - Addressing hidden subscription waste in consumer spending

The teams referenced behavioral economics and various research data to support their ideas, emphasizing the psychology behind younger generations’ spending behaviors. Following their presentations, Broad Mind’s executives and staff engaged in Q&A sessions, stimulating discussions on feasibility, business potential, and social impact.

Results of the Evaluation

The evaluation process led to the following awards:
Team Awards:

• - Grand Prize: Team A for developing a new money-planning service for youth
• - Creative Award: Team Sakuragaoka for their community-driven financial education initiative

Individual Awards were also given to recognize outstanding contributions, awarding Spirit, Grit, and Growth Awards to one student each.

Insights Gained and Future Directions

The Financial Co-Creation Forum served not just as a platform for student evaluation but as an invaluable learning experience for Broad Mind about the evolving financial perceptions and behaviors of younger generations. The students' insights into the challenges faced regarding finance showcased the importance of demystifying financial literacy, particularly topics such as 'supporting activities' and 'subscriptions' that resonate with their lifestyle.

Broad Mind Inc. operates with a comprehensive approach to finance, from real estate to insurance, aiming to provide customized solutions based on neutral advice. The company analyzes information asymmetry to create a society where everyone can utilize finance naturally to achieve their life goals. By working collaboratively with the next generation through forums like this one, Broad Mind seeks to expand opportunities for financial education further.

For more insights and presentation details, click here.

About Broad Mind Inc.

Broad Mind Inc. is listed on the Tokyo Stock Exchange's growth market and has been recognized as a pioneering company in financial service development since its establishment in 2002. The firm engages in providing life planning support to both individuals and organizations without being tied to any specific financial institution. Their flagship service, ‘Money Plan’, combines various financial products to deliver customized solutions effectively, achieving high customer satisfaction. They also provide financial education platforms for corporate welfare, aiding employees with their financial well-being. Broad Mind remains focused on continuously integrating 'what finance is for' into society, reinforcing their commitment to responsible financial services.