#Japan #Tokyo #In-store Marketing #Promotional Marketing #JPM Awards

Japan's 2025 Promotional Marketing Awards: In-Store Marketing Category Opens for Entries

The Japan Promotional Marketing Association (JPM) is excited to announce the opening of entries for the 2025 Promotional Marketing Awards, specifically focusing on the In-Store Marketing category. Starting on July 15, 2025, marketing professionals and companies can submit their innovative POP advertisements to this prestigious contest.

This category is a transformation from the previously held JPM In-Store Marketing Show & Awards, which has been a tradition for the past 53 years. The new structure aims to unify various promotional activities under one prestigious umbrella—the Japan Promotional Marketing Awards (commonly referred to as JPM Awards)—and enhance the value and visibility of in-store marketing initiatives. This change is a response to the evolving landscape of retail and promotional marketing, effectively bridging the gap between promotions and actual in-store sales.

The In-Store Marketing category has been inspired by the Shop! OMA Awards Program, aligning with international standards. Managed by the Shop! Environments Association, headquartered in Chicago, this non-profit organization conducts research, provides education, hosts events, and publishes materials related to in-store marketing. The merger of the U.S.-based POPAI Association into Shop! in 2015 has enabled the global recognition of the OMA Awards, which has recognized outstanding merchandising accomplishments for over 60 years. By securing this license, the JPM Awards are proud to be recognized as part of a global benchmark in the industry, with the Economic Affairs Minister's Award being granted to the most outstanding submission.

In today’s rapidly shifting consumer landscape, the features and expectations for POP advertising are continuously evolving. The JPM Awards encourage participants to share these changes and innovations through their entries, promoting collaboration and improvement across the marketing field.

Award Categories

The JPM Awards welcome entries across various categories, including:

1. Pharmaceuticals & Medical Goods
2. Toiletries
3. Cosmetics (Sales & Display Function) A
4. Cosmetics (Sales & Display Function) B
5. Cosmetics (Sales & Display Function) C
6. Cosmetics (Announcement & Performance Function) A
7. Cosmetics (Announcement & Performance Function) B
8. Cosmetics (Floor) A
9. Cosmetics (Floor) B
10. Audio/AV Equipment, Communications, Office Equipment, Cameras
11. Stationery, Fashion Accessories, Glasses, Watches
12. Household Goods, Kitchen Appliances (Counter)
13. Household Goods, Kitchen Appliances (Floor)
14. Food & Beverages, Alcoholic Beverages
15. Transportation, Energy, Sports, Travel
16. Publishing, Entertainment, Finance, Tobacco, Other Industries

Eligibility

Entries are open to:

• - JPM Regular Members
• - General Companies
• - POP advertisements used between September 1, 2024, and August 31, 2025.

Awards

• - Economic Affairs Minister's Award: 1 Award
• - Special Jury Award: 1 Award (may not be awarded if no suitable submissions exist)
• - Gold Award: 1 per category
• - Silver Award: Varies by number of entries
• - Audience Award: 1 Award determined by votes from attendees of the JPM Show

Judging Panel

The jury includes:

• - Chair: Nao Yamagata, Professor Emeritus at Tama Art University
• - Other jury members include esteemed professionals from various institutions and industries.

Entry Period

Entries are accepted from July 15, 2025, to September 5, 2025.

Award Presentation

Winning entries will be announced and honored during the 54th Japan Promotional Marketing Show 2025, taking place from December 11 to 12, 2025, at the Tokyo Metropolitan Industrial Trade Center, Hamamatsucho.

For more details on entering, please visit the official entry page. Additional information regarding eligibility and criteria can be found on the JPM website.

The Japan Promotional Marketing Association, established in 1969, consists of members from various sectors involved in consumer purchasing behavior, providing education, research, and opportunities for excellence in marketing practices.

For inquiries, please contact:
Japan Promotional Marketing Association
Attn: Esazu
Email: [email protected]