Malibu Pink Launches a Fun New Way to 'Get Ready' with Flavor and Fashion

Get Ready to Go 'Out Out' with Malibu® Pink

Malibu, a brand synonymous with summer fun all year round, is taking your pre-party rituals to the next level with its exciting new campaign, "Get Ready with Malibu Pink." This initiative introduces Malibu Pink, a delightful rum-based spirit that features an enticing blend of guava, coconut, and pineapple flavors. This vibrant product not only adds a splash of fun to your drinking experience, but it also transforms the way you prepare for a night out.

Collaborating with the popular fashion brand LoveShackFancy, Malibu has crafted a campaign that elevates the #GRWM (Get Ready With Me) moment to a new level of excitement — the #GetReadyWithPink moment. Sabrina Brier, a beloved influencer and comedian, embodies the spirit of Malibu Pink, bringing her bright personality to the forefront of this vibrant new promotional effort. Known for her effervescent charm, Brier engages audiences with her unique style and infectious energy as she showcases glass after glass of Malibu Pink lemonade.

In today's world, where aesthetic appeal is as essential as flavors, Malibu recognizes the need for a product that satisfies both. Caroline Begley, Vice President of Marketing at Pernod Ricard USA, states that Malibu Pink successfully integrates visual appeal with great taste, reviving the fun element that seems to have faded away in the rum section and now injecting that energy into the essential pre-party ritual of getting ready.

As the campaign launches amidst a surge of #GRWM content flooding social media platforms, Malibu Pink aims to enhance the bonding time among friends before they hit the town. The campaign encourages quirky mirror selfies and fashion reveals, enhancing shared experiences when preparing for a fun night out.

Sabrina Brier, featured as the central figure of this campaign, shares her enthusiasm, saying, "The best part of going out is getting ready, and Malibu Pink fits so perfectly into that ritual." For her, memorable moments with friends often spring from these preparations, and with Malibu's signature pink lemonade in hand, the atmosphere becomes a cocktail of tropical vibes and joyous energy.

This spring and summer, the partnership between Malibu and LoveShackFancy aims to revolutionize the art of getting ready. Their collaboration celebrates a shared commitment to confidence, flamboyant color palettes, and community ties through various live events and curated social occasions. The ultimate goal? Transforming pre-party gatherings into memorable experiences rich with camaraderie, self-expression, and fun.

Rebecca Cohen, the founder of LoveShackFancy, echoes this sentiment, emphasizing how getting ready is more than just choosing an outfit. It's filled with excitement, joy, and cherished memories crafted with friends. The alignment with Malibu feels authentic, as both brands celebrate vibrancy and community, making every moment special.

The official launch of