Experience the Thrill of Customization at Love Lab Featured on TV Asahi!

Introduction to Love Lab

Recently featured on TV Asahi's show "Good Morning", Love Lab is revolutionizing the world of customization. Run by Ninevation Inc., this experiential custom shop opened its doors across three locations: Shibuya, Harajuku, and Yokohama Chinatown. Focused on providing customers with the chance to create personalized keyboard accessories, Love Lab offers a distinctive and interactive shopping experience.

A Unique Customization Experience

During the segment that aired on August 17, 2026, viewers were introduced to the exciting concept of making your keyboard accessories. The show highlighted how the combination of sounds and textures plays a crucial role in enhancing the customization experience. Patrons can enjoy a fun-filled atmosphere while experimenting with various options to create something truly unique.

Love Lab stands out by allowing customers not just to purchase ready-made products but to engage in the entire creative process—from choosing items to designing them collaboratively. Customers embrace the excitement of selecting their parts, which culminates in a final product that reflects their personal style.

Making Memories Through Creativity

Love Lab's core idea revolves around enjoying the time spent crafting unique items. Crafting becomes more than just a task; it is a cherished memory-making experience shared with friends or loved ones. Whether you are accompanied by friends or family, the time spent deciding and creating together adds immense value to the experience.

With over 10,000 visitors in just six months since its opening, Love Lab successfully draws customers primarily through social media influences. Its ability to cater to diverse occasions, such as gifting friends or creating ensemble pieces, makes it appealing to a broad audience.

New Beginnings and Expansions

On August 28, 2026, just days after the TV feature, Love Lab announced the opening of its sister stores, “BROWNY” and “XL PHOTO STUDIO”, in Daikanyama, Tokyo.

BROWNY: An Artistic Adventure

BROWNY focuses on artistic creation, inviting guests to immerse themselves in crafting their unique artworks while enjoying snacks and refreshments. It is a space designed to encourage creativity without holding back, where the experience of creation itself is celebrated just as much as the finished products.

XL PHOTO STUDIO: Capturing Memories

Coinciding with BROWNY, XL PHOTO STUDIO offers an innovative photography service where moments with friends and loved ones can be transformed into lasting memories. The studio prioritizes creating large format images that encapsulate those perfectly imperfect days, making them special keepsakes.

Collaborations and Future Prospects

Recognizing the charm of its customer experience, Love Lab is also securing collaborations with brands and IPs, inviting characters, artists, and companies to partner for exclusive custom items and pop-ups. This provides an even wider audience with an opportunity to connect and create personalized collaborations that resonate with fans.

With plans to continue expanding their experiential retail model, including Love Lab, BROWNY, and XL PHOTO STUDIO, Ninevation Inc. is committed to fostering environments where customers not only buy but also build memories through creativity. The focus on what you experienced together defeats a simple shopping transaction, ensuring that lasting memories are created alongside the products.

Conclusion

With Love Lab leading the charge in redefining customer experiences, the future of personalized shopping looks promising. As we see the integration of real-world experiences with social media interaction, Love Lab exemplifies how creativity can merge beautifully with retail.

For more information about your next visit to Love Lab or the newly opened BROWNY and XL PHOTO STUDIO, feel free to check out their social media pages or contact Ninevation Inc.