#USA #Sabre Corporation #Southlake #hospitality technology #Preferred Hotels

Sabre Expands Its Partnership with Preferred Hotels

Sabre Hospitality, a key division of Sabre Corporation, which is a prominent global player in travel technology, has recently announced the renewal and expansion of its long-term strategic partnership with Preferred Hotels & Resorts. This significant multi-year agreement will not only reaffirm their collaboration but also introduce innovative tools such as the SynXis® Retailing platform and Gift Card Vouchers, among others. The primary aim of this cooperation is to generate additional revenue streams and attract more guests to the impressive portfolio of Preferred Hotels & Resorts.

Preferred Hotels & Resorts stands as the world’s largest independent hotel brand, boasting over 600 distinctive hotels and resorts across 80 countries. The renewed partnership will see the full integration of Sabre’s cutting-edge hospitality solutions, including the SynXis Booking Engine and GDS Distribution. Additionally, services like Call Center Solutions, Digital Marketing, and the SynXis Voice Agent will be extensively utilized across their global hotel brands.

One of the standout features of the renewed agreement is the promotion of the I Prefer Hotel Rewards program. This initiative aims to enhance member hotels’ visibility and accessibility, thus improving guest experiences and loyalty. The strategic importance of Preferred Hotels & Resorts within the Sabre portfolio cannot be overstated, given the brand’s exemplary reputation in the hospitality industry.

As Frank Trampert, Sabre Hospitality’s Senior Vice President and Global Managing Director, stated, “Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality.” He emphasizes the strength of this partnership, which has been built on a foundation of trust and shared vision, allowing both companies to continually innovate and enhance the overall guest experience.

Michelle Woodley, President of Preferred Hotels & Resorts, echoed this sentiment, noting, “Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernize our technology solutions.” She highlighted that the addition of Sabre's Gift Card Vouchers combined with Retailing technology positions them favorably in the ever-evolving landscape of hospitality technology.

The significance of this partnership lies not just in the technological enhancements but also in the shared commitment to prioritize customer satisfaction and personalization. In a competitive industry, being able to offer unique experiences and maintain high service quality is vital for attracting and retaining guests.

In today’s fast-paced environment, where consumer expectations continue to rise, leveraging advanced technology is essential. This collaboration between Sabre Hospitality and Preferred Hotels & Resorts showcases their dedication to staying ahead of industry trends, focusing on modern solutions that cater to the evolving preferences of travelers worldwide.

As a global technology leader, Sabre Corporation, headquartered in Southlake, Texas, operates with a mission to tackle the most pressing challenges in the travel sector. With a presence in over 160 countries, it empowers various partners, including airlines, hoteliers, and agencies, to effectively manage and distribute travel solutions.

In summary, the renewed partnership between Sabre Hospitality and Preferred Hotels & Resorts stands as a milestone in enhancing the hospitality experience through innovative technology and strategic collaboration. This initiative not only strengthens their respective brands but also promises to elevate the guest experience in the ever-competitive landscape of global travel.

For further information about Sabre Corporation and its offerings, visit Sabre's website. To learn more about Preferred Hotels & Resorts, explore their site at PreferredHotels.com.