#Germany #Berlin #ASTRAUX #IFA Berlin #Lifestyle Technology

ASTRAUX's Impact at IFA Berlin 2025

In the bustling atmosphere of Berlin during IFA 2025,
ASTRAUX, a Dubai-based Lifestyle Tech brand, made a remarkable debut that captured the attention of attendees and tech enthusiasts alike. The company showcased three innovative products that not only turned heads but also solidified its position among the leading names in green mobility and smart living. As part of a global growth strategy, ASTRAUX announced vigorous plans for expansion into pivotal EU markets: Germany, France, Italy, and Spain.

A Stellar Product Lineup

ASTRAUX's exhibit included the Mini EV, the Aimon Companion Robot, and Smart Glasses, collectively drawing in over 20,000 visitors on a single day. This massive turnout highlights the brand's ability to generate excitement and interest in what it has to offer. The stand quickly became one of the top attractions, ranking third overall in engagement across the event.

• - ASTRAUX Mini EV (€5,990): This eye-catching micro-electric vehicle features a customizable design, panoramic glass roof, and is suitable for drivers aged 14 and up in selected EU countries.
• - Aimon Companion Robot (€89): This interactive, emotion-responsive AI robot connects with users through touch, movement, and mood, rapidly becoming a favorite in the experience zone at the IFA.
• - ASTRAUX Smart Glasses (€79): Combining UV400 certified sunglasses with AI-driven translation capabilities, an 8-MP ego camera and open-ear design, these glasses are tailored for the next generation of users seeking smart, hands-free experiences.

Leadership and Vision

Yoyo Zhang, the head of ASTRAUX’s European operations, brings extensive experience from her previous roles with companies such as Huawei and Xiaomi. She managed Xiaomi's Italian branch, equipping her with advanced knowledge in brand development and user engagement strategies crucial for establishing ASTRAUX's footprint in Europe. Zhang emphasized the unique position ASTRAUX holds to resonate with the younger population across Europe seeking cutting-edge, stylish, and affordable tech solutions. Her insights into market preferences and trends set the stage for accelerated growth in these new markets.

Expanding the Horizon

With a focus on youth-driven innovation, ASTRAUX is poised to carve out a significant niche in the competitive European technology landscape. The company aims to meet the increasing consumer demand for accessible, innovative mobility solutions.

The excitement surrounding ASTRAUX’s products and their engagement strategies hint strongly at the brand's potential for rapid growth and market penetration in key regions such as Germany, France, Italy, and Spain.

Exclusive Launch Promotions

In conjunction with the launch, ASTRAUX has rolled out limited-time introductory offers on its products until December 4th. The reservations start at only €9.90, allowing interested consumers the chance to secure their preferred items pre-launch. Additionally, special early bird pricing for the ASTRAUX AL7 and AL6 will provide significant savings for early adopters.

To stay updated and engaged with the latest from ASTRAUX, follow the brand on its social media platforms: Instagram @Astraux.global, TikTok @astrauxglobal, and Facebook @Astraux.global. The future looks promising as ASTRAUX gears up to redefine lifestyle technology and mobility in a rapidly evolving market.