GENMA's Strategic Revamp Yields Significant Orders and Global Recognition

GENMA's Transformative Strategy Leads to Major Success

The strategic revamping of the GENMA brand has positioned it as a leader in the global market of high-end equipment manufacturing, showcasing significant growth and technological advancements. Since launching its brand overhaul in September 2025, GENMA has not only met but exceeded expectations in its operational performance, especially in the container handling sector.

Accelerated Growth with Major Orders

In a remarkable display of its product competitiveness, GENMA secured several landmark contracts within a year. A noteworthy accomplishment includes landing a sizable deal from a Moroccan port for 50 rubber-tired gantry (RTG) cranes, which set a record for the African market. Additionally, significant orders for quay cranes (STS) and rail-mounted gantry cranes (RMG) from the Netherlands and a contract for both STS and RTG sets from India have demonstrated GENMA's impact in both high-end European and emerging South Asian markets.

Particularly striking is GENMA’s success in winning a contract for the world’s largest RTG cranes, an impressive set of 10+1 automated RTGs that underscores the trust major terminal operators have in GENMA’s crane technology and automation capabilities. This milestone not only solidifies GENMA’s reputation but also enhances its market presence significantly.

Advanced Automation: GENSMART

A crucial contribution to this success is GENMA’s GENSMART automation platform. It integrates cutting-edge technologies offering solutions like AutoRTG, AutoRMG, AutoSTS, and advanced equipment control systems. This sophisticated technology utilizes multimodal sensor data fusion, systems interoperability, coordinated intervention management through artificial intelligence, and digital twin management. Notably, their fully automated external truck handling technology stands out as a leader in the sector.

As of today, GENMA has surpassed 100 unit deliveries and signed contracts for automated cranes and modernization projects, achieving proven performance in world-class container terminals worldwide. This success is a direct endorsement of GENMA’s technical acumen and brand value.

Commitment to Future Development

According to Martin Wu, CEO of RAINBOWCO, the breakthroughs achieved by GENMA represent a clear recognition of their technical expertise. He stated, "These accomplishments across various global markets reflect our continued commitment to developing our global production and service network, to provide even more efficient and intelligent solutions for our clients."

About RAINBOWCO

RAINBOWCO is a global manufacturer of high-end equipment with five major production facilities and an impressive workforce of over 3,900 employees. The company operates 29 service points across 24 countries, establishing itself as a principal provider of lifting and handling solutions through its GENMA brand. Besides container cranes and automation solutions, GENMA also offers products for shipyards, storage yards, and factories, focusing on offshore engineering, bulk material handling, and multifunctional high-efficiency handling equipment.

For further information and insights, visit GENMA Solutions.