#Japan #Tokyo #SNS Marketing #Travel Business #Initial Co.

Upcoming Online Seminar on SNS Marketing Trends

On February 5, 2026, Initial Co. is hosting a free online seminar specifically designed for professionals in the travel industry. This engaging event is set to start at 12 PM JST, focusing on the latest trends in social media marketing. For those unable to attend the live session, we will also provide three archived sessions for your convenience.

Seminar Overview

The phrase "TikTok sells" highlights the powerful role social media plays in modern marketing—not just in travel, but across various industries. While many companies are leveraging social media strategies for promotions, a persistent challenge remains in measuring their direct impact on bookings and sales.

In this seminar, experts in PR, influencer marketing, and various SNS platforms will converge to share insights on transforming mere brand awareness into tangible customer acquisition and concrete booking outcomes. Attendees will gain practical knowledge on effective strategies to navigate the complexities of social media.

Featured Speakers

The seminar will feature notable industry professionals. Miyuki Tsuchiya, the Travel Unit Leader at Initial Co., has extensive experience in executing PR campaigns across government and tourist initiatives. With a background in communication strategy, branding, and content creation, she will present her insights on effective information architecture and dissemination methods in the travel sector.

Joining her will be Yuta Nagakawa, the head of the TikTokGO division at INFLUENCER BANK. His journey includes significant roles in various digital marketing capacities, where he has successfully driven profitability for media organizations and startups alike. Yuta will bring valuable perspectives on the latest strategies in securing customer reservations.

We’ll also allocate time for a Q&A session during which attendees can seek advice on specific concerns and challenges faced in their organizations.

Schedule Details

• - First Session: February 5, 2026 (Thursday), 12:00 PM - 1:00 PM JST (Live)
• - Second Session: February 6, 2026 (Friday), 12:00 PM - 1:00 PM JST (Archive)
• - Third Session: February 9, 2026 (Monday), 12:00 PM - 1:00 PM JST (Archive)
• - Fourth Session: February 10, 2026 (Tuesday), 12:00 PM - 1:00 PM JST (Archive)

The agenda includes:

• - Session 1: Key Points to Consider in SNS Strategies
• - Session 2: Latest Techniques for Securing Reservations
• - Session 3: Q&A Section (Archive sessions will revisit the real-time content)

Participation and Registration

This seminar is free of charge, and we encourage all interested participants to register through the following URL: Register Here. Please note that participation from competing firms may be subject to restriction.

About Initial Co.

Initial Co., led by Yui Fujiwara, is situated in Akasaka, Tokyo. The company specializes in PR planning and implementation, consulting, branding affairs, investor relations, and marketing research. Initial Co. is committed to providing comprehensive PR solutions tailored to the evolving needs of the travel and tourism industries.

Contact Information

For inquiries related to this seminar:
Initial Inbound Seminar PR Office
Contact persons: Tanaka, Koyama, Yonezawa
Tel: 03-5572-6316
Email: [email protected]

We welcome you to join us for insightful discussions that could significantly enhance your SNS marketing approach in the travel domain!