#Japan #Tokyo #Ruby #Uopochi #Foodison

Uopochi: Driving DX in the Seafood Industry

Uopochi, a fresh seafood eCommerce service managed by Foodison Co., Ltd. based in Chuo, Tokyo, has captured attention in the realm of digital transformation (DX) within the seafood industry. On November 6, 2025, Uopochi was honored with a special award at the Ruby Biz Grand Prix 2025 held in Matsue City, Shimane Prefecture. This ceremony recognizes outstanding businesses leveraging Ruby programming language for innovative solutions. The initiative aims to revolutionize fresh food distribution through its vision of "creating new cycles in fresh distribution."

What is Uopochi?

Uopochi aims to reduce chefs' procurement time and facilitate instant access to desired ingredients, regardless of their location. By wholesaling products sourced from nationwide production areas and central wholesale markets via the internet, Uopochi provides an invaluable service to restaurants. Given the diversity in concepts and menus across different dining establishments, it is vital for restaurateurs to manage their daily inventory procurement efficiently, often requiring them to physically visit wholesale markets. Uopochi alleviates this burden by allowing restaurant operators and staff to focus more on their business by offering a wide range of products that can be delivered directly to their doors, starting from a single fish.

For more information, visit their website: Uopochi

Development Highlights

Faced with the challenges of a complex, analog-driven seafood distribution market, Uopochi has built a comprehensive order and delivery platform using Ruby since 2014. Key development features include:

• - Facing Complex Domain Challenges: Utilizing Ruby to tackle the unique complexities prevalent in seafood.
• - Leveraging Legacy Systems: Addressing industry challenges via FTP integration and PCL socket communication, proving Ruby's flexibility.
• - Optimizing Packaging: Developing algorithms to determine optimal box sizes that cater to physical distribution needs.

Matsumoto Yukihiro, the head judge, commented during the award ceremony:
"The challenges faced by the food service industry in choosing quality fish early in the morning are often beyond comprehension for outsiders. Services that alleviate such difficulties ultimately enable us to enjoy better culinary experiences."

Comments from Uopochi’s Development Team

Watanabe, in charge of development at Uopochi, expressed his excitement upon receiving the special award and shared, "This recognition reinvigorates our commitment since launching Uopochi in 2014, centering around Ruby-based system development. Ruby's high productivity during startup phases allows for rapid adaptation to changes while also being robust enough to support large-scale development during expansion. Although there are many legacy elements in the seafood industry, Ruby's versatility in handling FTP server integrations and PLC socket communications has been invaluable. The unique characteristics of Ruby have been pivotal in supporting Uopochi’s growth, which we intend to continue harnessing to solve industry challenges."

What is Ruby Biz Grand Prix?

The Ruby Biz Grand Prix is an award presented to outstanding services and products developed using the Ruby programming language. It aims to recognize innovations that are novel, original, marketable, and future-oriented within the business sector. The competition spreads awareness about the advantages of Ruby development domestically and internationally, seeking to expand business opportunities. Notably, it evaluates cases that have contributed to societal challenges and corporate growth, taking full advantage of Ruby’s inherent flexibility and rapid development capabilities. This initiative is under the leadership of Matsumoto Yukihiro, the creator of Ruby. For more about the award, visit Ruby Biz Grand Prix.

About Foodison Co., Ltd.

• - Website: Foodison
• - CEO: Toru Yamamoto
• - Address: 3-3-7 Kachidoki, Chuo, Tokyo 104-0054
• - Founded: April 1, 2013
• - Business Activities:

- Operation of Uopochi, a food eCommerce service for restaurants
- Management of Sakana Bacca, a seafood select shop for individuals
- Operation of Food Talent Bank, a recruitment service for food businesses

Uopochi and Foodison are pioneering a new era in seafood distribution by combining technology with industry expertise, setting trends for the future of food procurement.