The Importance of Cleanliness in Homes: Survey Results Reveal User Priorities

In an era where home hygiene has never been more critical, Ouchi ni Pro has conducted a unique survey to explore how individuals perceive and prioritize cleanliness in their living spaces. The survey reflects the views of 100 participants—42 men and 58 women—from various regions of Japan, and the findings are enlightening.

Significance of Cleanliness

A staggering over 90% of respondents stated that home cleanliness is essential to them. When asked about the level of importance, 42 individuals rated it as 'very important', while 55 acknowledged it as 'somewhat important'. Only three respondents felt indifferent about cleanliness, and none considered it unimportant. This data exemplifies a clear consensus regarding the importance of maintaining a clean living environment.

Current Cleaning Practices

To sustain cleanliness and hygiene, respondents indicated various practices they currently employ.

- Daily cleaning habits were mentioned by 87%, indicating a strong inclination toward regular maintenance.
- 41% utilize disinfecting and antibacterial products, showcasing an awareness of hygiene products.
- 49% pay attention to air quality through air purifiers and ventilation.
- Only a small fraction, 3%, regularly use professional cleaning services, while 1% admitted not engaging in any practices at all.

These results shed light on the proactive measures individuals are taking to keep their homes clean, balancing personal effort with professional assistance where necessary.

Willingness to Spend on Cleanliness

When queried about monthly spending on cleanliness, the majority of respondents displayed a willingness to invest in their home's upkeep.

- 47% indicated they would spend up to 2,000 yen.
- 44% are open to spending between 2,000 to 5,000 yen.
- Only a small group, 9%, would consider spending 5,000 to 10,000 yen, and no one was inclined to spend more than 10,000 yen.

This data highlights a budget-conscious approach among the participants when it comes to maintaining clean living spaces.

Areas of Cleaning Preferences

Candidates were then asked where they would prefer cleaning services to focus if they chose to hire a professional.

- 44% expressed a desire for air conditioner cleaning, showcasing a common concern for the cleanliness of air systems and respiratory health.
- Following this, 19% preferred bathroom cleaning, and 15% prioritized water areas.
- Other areas, such as kitchen and toilet cleaning, received much lower preferences, suggesting that air quality and sanitation take precedence.

Ouchi ni Pro Overview

Ouchi ni Pro operates as a reliable comparison and booking platform that connects users with trusted service providers for various household services, including air conditioning and water system cleaning. With over 2,000 registered service providers, the platform harnesses a wealth of user reviews—over 20,000—to help consumers make informed choices tailored to their specific needs.

Currently, Ouchi ni Pro is running a campaign offering up to 1,000 yen in digital gift cards for users who submit reviews, further encouraging engagement within the cleaning community.

Conclusion

This survey highlights crucial insights into the mindset of Japanese consumers regarding home cleanliness. The overwhelming emphasis on maintaining a hygienic living space not only reflects personal values but also underscores an increasing societal trend towards health consciousness. With unsurpassed reliance on both personal efforts and professional services, platforms like Ouchi ni Pro are carving out a niche in an essential industry that continues to flourish alongside evolving cleanliness standards. The commitment to creating comfortable living environments remains a top priority for many, paving the way for continued innovation and customer engagement in the home services sector.