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Discovering an Unconventional Path to Success

In today’s business landscape, where rules can sometimes stifle creativity, Lauren Wittenberg Weiner offers a refreshing perspective with her new book, Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success. Slated for release on July 1, 2025, this groundbreaking guide urges readers to think differently about success while adhering to ethical and legal frameworks.

Author Background

Lauren Wittenberg Weiner, who boasts an impressive career as a former CEO and government contracting executive, has navigated the corporate world with finesse. After serving as a policy analyst in the U.S. White House through two presidential administrations, she founded her own government contracting firm. This journey led her to scale her business to over 350 employees and achieve annual revenues surpassing $100 million. Notably, her company secured the largest contract ever awarded to a woman-owned small business within the Special Operations Command Headquarters—a testament to her success in a traditionally male-dominated industry.

Wittenberg Weiner’s personal experiences shaped the insights contained within Unruly. When barred from senior-level federal jobs due to her husband’s military assignment, she innovated rather than yielded, launching her company to support other military spouses with untapped talent.

The Essence of Unruly

Unruly serves as a comprehensive toolkit for aspiring entrepreneurs and leaders ready to challenge the status quo without compromising integrity. Wittenberg Weiner distills her philosophy into three actionable steps: 1) Understand the rules. 2) Identify the gaps within those rules. 3) Transform the rules when they fail to serve your objectives or those of others.

“Every time we faced obstacles, we sought legitimate ways to prove those obstacles wrong,” reflects Wittenberg Weiner. Central to her success were the empowering words, “Oh really? Watch me!”—an attitude she encourages throughout the book. This mantra epitomizes the idea that success does not have to come at the expense of ethical practices or values.

Navigating the Modern Business Landscape

Wittenberg Weiner’s message is especially relevant in an era where traditional rule-following seems optional, and the consequences for rule-breaking appear minimized. She argues that it’s entirely possible to maintain a commitment to integrity while still carving a unique pathway to success.

“Right now, we’re living through a time when it feels like rule-following is optional and rule-breakers escape unchecked consequences,” she explains. “However, my book seeks to empower individuals to navigate their own route to success—even within the constraints of the rules.”

With Unruly, Wittenberg Weiner highlights the importance of striking a balance in both work and personal life over the course of one's journey. It serves as a reminder that true success is not just about meeting external definitions, but also about finding one’s authentic self amid societal pressures.

A Call to Action

In her words, “I wrote Unruly to serve as a toolkit and guidebook for people navigating various stages in their personal and professional lives.” This book is not merely a memoir; it is an urging for individuals to reclaim their narrative, forge their unique paths, and be unafraid to pivot when life demands change.

As the world waits for its release, Unruly promises the strategies and mindset adjustments necessary to revolutionize how success is perceived and achieved. Pre-orders are currently available, and the book will be widely accessible at bookstores starting July 1, 2025.

For more insights into Lauren Wittenberg Weiner and her philosophy, visit LaurenWittenbergWeiner.com.