#Japan #Tokyo #Epson #Immersive #XaILab

Introduction

Epson Sales Corporation has taken a significant step forward in addressing corporate communication challenges by launching their new solution center, Epson XaILab, which officially opened in January 2026. Partnering with Immersive, a company based in Ebisu, Shibuya, they introduced an innovative immersive visualization system known as the 'Immersive Engine.' This technology creates an engaging 360-degree environment filled with custom CG content designed to elevate communication experiences for various enterprises.

The Evolution of Immersive Spaces

Epson XaILab aims to transform from merely showcasing products to a venue where problem-solving ideas are cultivated. With the combination of Epson's leading projector technology and Immersive Engine, the center provides businesses with unique immersive environments that address communication hurdles effectively. The immersive spaces support this evolution by offering the following unique features:

1. Expanded Proposal Range: Collaborating with the projector technology enhances the variety of solutions and presentations available.
2. Intuitive Operation: Users can effortlessly manage multiple projectors using a single tablet, making engagement much more accessible.
3. Space Efficiency: The Immersive Engine allows for maximum impact while minimizing the physical footprint of the technology.

Highlighting Two Immersive Experiences

At the Epson XaILab, two key immersive spaces have been designed to aid companies in overcoming communication challenges:

1. Immersive Theater: This 360-degree fully enveloping space creates a powerful 'WOW' experience that captivates the entire body with visuals. It offers an intuitive way to share information beyond just words and conventional materials, serving as a platform for solutions addressing how businesses can effectively present their brand and enhance real-life interactions with customers.

2. Inspire Lounge: A dynamic meeting environment where the Immersive Engine allows up to five different screens to display simultaneously on a large projection surface. This collective viewing experience ensures everyone in the meeting focuses on the same material, minimizing discrepancies in understanding and perception, thus accelerating decision-making processes. This functionality proves beneficial not only for regular meetings but also during critical BCP (Business Continuity Planning) scenarios.

Transforming Sales Approaches

Traditionally, sales strategies have relied heavily on presenting product specifications. However, the combination of projectors and the Immersive Engine facilitates a fresh approach that fundamentally shifts engagement with clients. By allowing potential customers to personally experience the benefits of these immersive spaces, they broaden the communication scope from mere product explanations to a holistic value proposition encompassing the entire experience. This evolution leads to a more compelling, intuitive, and persuasive sales methodology.

Customer Testimonials

Takaaki Ozawa and Takefumi Matsuyama, from the Marketing Communication Department at Epson Sales Corporation, shared,
"The ability to showcase multiple pieces of information on a unified screen with superior control through the Immersive Engine has enabled us to offer solutions that could only be achieved in an immersive setting."
Another customer commented,
"We expect that by further utilizing this 360-degree space, we can connect with remote factories and previously inaccessible sites, thereby opening new communicative avenues."

Future Perspectives

As the collaboration between Epson and Immersive progresses, there’s a shared commitment to further assist companies in resolving their communication challenges effectively. With the newly opened XaILab situated in the JR Shinjuku Miraina Tower, the aim is to continue developing groundbreaking solutions using cutting-edge technology.

• - Location of Epson XaILab:

32F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Tokyo, Japan
Website: Epson XaILab

• - About Immersive Co., Ltd:

Located at 4F, EBISU ONE BLDG., 1-8-4 Ebisu, Shibuya, Tokyo, Japan, Immersive excels in immersive technology and solutions.
Website: Immersive

For further inquiries, please contact Immersive Co., Ltd at [email protected].