Unveiling the LUXURY PACK Tee: A Collaboration Between FRUIT OF THE LOOM and Yoshimasa Hoshiba

The LUXURY PACK Tee: Elevating Everyday Essentials

On June 25, 2025, a newly developed T-shirt set, the LUXURY PACK Tee, will hit the market through a collaboration between renowned fashion director Yoshimasa Hoshiba and the iconic FRUIT OF THE LOOM brand. This unique offering consists of three high-quality T-shirts in black, white, and navy, presented in a pack designed for adults who desire both style and comfort.

The Collaboration

The joint venture between Hoshiba and FRUIT OF THE LOOM aims to address a common challenge faced by many: finding a stylish yet comfortable T-shirt suitable for adult wear. Understanding that T-shirts are essential daily items, yet challenging to find in superior quality, the partnership promises to deliver a product with uncompromising standards in material, design, and craftsmanship.

Key Features of the LUXURY PACK Tee

1. Premium Fabric: The tee is crafted from Supima cotton, a rare and luxurious material that constitutes less than 1% of all cotton produced globally. This includes extra-long fibers (over 35mm in length), delivering an unparalleled softness and sheen akin to cashmere.
2. Exquisite Dyeing Process: The T-shirts will be available in white, black, and navy, each color optimized through multiple prototypes to achieve rich tones with Supima's signature brightness and sheen.
3. Meticulously Designed Silhouette: With an inclination on the shoulders adjusted by 1-1.5 cm, the design ensures an aesthetically pleasing neck-to-shoulder line, allowing for a sophisticated appearance even when layered beneath jackets or coats. The shirt length is finely tailored for compatibility with trousers or dress pants.
4. Innovative Construction: The stitching employs Hoshibinder, a novel technique introduced by Hoshiba himself, enhancing durability while minimizing visible seams for a cleaner, more elegant look.
5. Ultimate Comfort: To enhance comfort, all tags are printed directly onto the fabric, eliminating the discomfort typically associated with traditional labels. Additionally, unique sewing methods mitigate twisting during laundering, ensuring the garment retains its shape.

Hoshiba’s Philosophy

Hoshiba emphasizes a commitment to creating a T-shirt that resonates with adult sensibilities. As he states, “When I received the collaboration offer from FRUIT OF THE LOOM, a clear vision formed in my mind almost immediately. In my experience, what matters most for a T-shirt is its fabric and construction.” He acknowledges that while many T-shirts can offer style and ambiance, few achieve the balance of material quality and tailoring essentials for prolonged wear.

This collaboration doesn’t just produce a T-shirt; it breathes life into a vision that encapsulates the essence of high-quality casual wear, harmonizing luxury and utility. Hoshiba intends this collection to cater to adults who appreciate fine clothing. He mentions, “You may initially find its pricing on the higher side compared to traditional three-pack T-shirts, but when broken down to around 300 per piece, you realize this pricing is quite reasonable given the craftsmanship involved.”

Availability

Starting June 25, 2025, customers can pre-order the LUXURY PACK Tee via various online platforms:

- MINIMAL WARDROBE: minimawwardrobe.jp
- ZOZOTOWN: zozo.jp

Physical retail options are yet to be confirmed but will be updated closer to the launch date. Anticipate a refreshing addition to your wardrobe that redefines casual elegance and meets the modern adult's fashion needs.

Experience the next level of T-shirt wear with the LUXURY PACK Tee—crafted for comfort, designed for style.