Experience the Innovative MoonSwatch Tour at ISETAN Urawa Store

MoonSwatch Tour at ISETAN Urawa Store

Swatch has embarked on an exciting journey with its incredible "MoonSwatch Tour" to celebrate its innovative collaboration with OMEGA, bringing the creative "Bioceramic MoonSwatch" collection to communities across the country. This unique event highlights a perfect blend of fashion, lifestyle, and culture, inviting residents to experience special moments and new encounters at ISETAN Urawa, a department store that embodies the essence of high-quality living.

Visitors to the tour will have the chance to immerse themselves in the world of MoonSwatch, a collection that creatively commemorates humanity's monumental achievement—the lunar landing—by merging the groundbreaking properties of the OMEGA Speedmaster Moonwatch with Swatch's spirited creativity. Each model in this captivating chronograph collection is inspired by celestial bodies within our solar system, imbuing them with an extraordinary design and story that have captivated audiences globally since their launch in 2022.

In Japan, the unique Bioceramic MoonSwatch collection is exclusively available at designated Swatch stores, making this tour an invaluable opportunity for fans to directly engage with the collection's allure. As part of the event, a special display featuring the FIAT 500—the iconic car born in 1957, the same year as the OMEGA Speedmaster—will be showcased, alongside the MoonSwatch, as they traverse various vibrant locations throughout Japan.

Event Details

- Location: ISETAN Urawa Store, 1F Promotion 2 (1-15-1 Takasago, Urawa-ku, Saitama)
- Date: July 26 & 27, 2025
- Time: 10:00 AM - 7:00 PM each day

Please note, no advance tickets will be distributed, and entry will be on a first-come, first-served basis. Each individual can purchase one item per day, and some items might not be available on the day of the event. Due to limited quantities, once sold out, no additional items can be purchased. Additionally, attendees may not be able to select their preferred color.

The MoonSwatch Tour is not just an event, but an immersive experience that holds a promise of surprise and enjoyment for all attendees. For those keen to stay updated on future exciting events, they can follow Swatch Japan's official social media channels for the latest information.

What is MoonSwatch?

The Bioceramic MoonSwatch collection is a tribute to the legendary OMEGA Speedmaster Moonwatch, representing a remarkable fusion of innovation and creativity, born from a unique perspective by Swatch in 2022. This collection retains the essence of the Moonwatch while introducing Swatch's distinct energy. Swatch continues to draw attention with the periodic launch of unique models, captivating audiences worldwide with its innovative approach.

The Bioceramic material used in the collection is a patented blend developed by Swatch that combines high-quality ceramic and bio-derived materials for a soft matte texture and durability, providing a comfortable wearing experience.

Since its establishment in 1983, Swatch has continuously stirred the watch industry with remarkable designs that resonate with contemporary cultural trends. Their blend of surprise and creativity through new releases and special collections outlines their legacy as a leading watch maker globally.

With a proactive engagement in action sports, art, and music, Swatch remains dedicated to thinking and acting in groundbreaking ways, celebrating joy and positivity in living.