Sojern Partners with Ascott to Enhance Digital Marketing and Boost Bookings
SINGAPORE, April 28, 2025 - Sojern, a leading marketing platform tailored for the hospitality industry, has recently been appointed as the official global marketing partner for The Ascott Limited. This notable collaboration is set to fortify Ascott's digital marketing strategies, directing more travelers to their platform and ensuring a high return on investment (ROI).
Ascott boasts an impressive portfolio of over 980 properties across more than 230 cities worldwide, covering diverse regions including Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. The company is recognized for its various award-winning brands such as Ascott, Citadines, lyf, Oakwood, Somerset, and many others. This partnership emerged after a thorough six-month request for proposal (RFP) process, where Ascott re-evaluated its marketing vendors. Ultimately, Sojern was selected as one of the five global partners, showcasing Ascott's commitment to a progressive, data-driven marketing approach.
The collaboration between Sojern and Ascott is centered around elevating Ascott's digital marketing efforts significantly. Through advanced AI-driven marketing tools, Sojern plans to implement several key strategies:
1. Maximize Direct Bookings: By utilizing sophisticated programmatic advertising and precise audience targeting, Sojern aims to attract high-value travelers to Ascott's website and app, directly enhancing booking volumes.
2. Enhance Traveller Engagement: Sojern's multichannel marketing capabilities will leverage real-time travel intent data to connect with potential guests at precisely the right moment, fostering brand loyalty and improving guest acquisition rates.
3. Position Ascott as an Industry Leader: Sojern's marketing insights will also provide support to Ascott's teams globally, promoting knowledge-sharing initiatives, workshops, and participation in industry events.
Lina Ang, the Managing Director of International Property Sales at Sojern, expressed pride in becoming an official partner with Ascott, aligning the two companies around a shared vision of enhancing traveler engagement through smarter, data-centric marketing solutions.
Sojern's history of aiding significant hospitality players such as Accor, Marriott International, and The Leading Hotels of the World underlines its capability and commitment to empowering hotels in maximizing revenue in an ever-changing digital terrain. Through this strategic alliance, both Sojern and Ascott are poised to redefine the landscape of hospitality marketing, emphasizing efficiency and guest interaction.
The Vision of Ascott
The Ascott Limited is driven by its mission to be recognized as the preferred hospitality provider, enriching global living through heartfelt experiences. Their wide-ranging lodging options, including serviced residences and hotels, cater to diverse traveler needs, solidified by the Ascott Star Rewards loyalty program that offers members exclusive privileges and experiences throughout their journeys.
As a fully-owned segment of CapitaLand Investment Limited, Ascott aims to combine lodging management expertise with investment management, ultimately expanding its operational footprint. With a commitment to sustainability and exceptional guest experiences, the future looks bright for Ascott as it embarks on this partnership with Sojern.
For further details on Sojern, visit their official website and for insights into The Ascott Limited and their sustainability initiatives, explore their page. Additionally, connect with Ascott on major social media platforms like Facebook, Instagram, TikTok, and LinkedIn for more updates.
With both companies paving the way for innovative marketing practices, the tourism and hospitality landscapes are likely to see transformative changes in the coming years, driven by data, technology, and a commitment to guest satisfaction.
Ascott boasts an impressive portfolio of over 980 properties across more than 230 cities worldwide, covering diverse regions including Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. The company is recognized for its various award-winning brands such as Ascott, Citadines, lyf, Oakwood, Somerset, and many others. This partnership emerged after a thorough six-month request for proposal (RFP) process, where Ascott re-evaluated its marketing vendors. Ultimately, Sojern was selected as one of the five global partners, showcasing Ascott's commitment to a progressive, data-driven marketing approach.
The collaboration between Sojern and Ascott is centered around elevating Ascott's digital marketing efforts significantly. Through advanced AI-driven marketing tools, Sojern plans to implement several key strategies:
1. Maximize Direct Bookings: By utilizing sophisticated programmatic advertising and precise audience targeting, Sojern aims to attract high-value travelers to Ascott's website and app, directly enhancing booking volumes.
2. Enhance Traveller Engagement: Sojern's multichannel marketing capabilities will leverage real-time travel intent data to connect with potential guests at precisely the right moment, fostering brand loyalty and improving guest acquisition rates.
3. Position Ascott as an Industry Leader: Sojern's marketing insights will also provide support to Ascott's teams globally, promoting knowledge-sharing initiatives, workshops, and participation in industry events.
Lina Ang, the Managing Director of International Property Sales at Sojern, expressed pride in becoming an official partner with Ascott, aligning the two companies around a shared vision of enhancing traveler engagement through smarter, data-centric marketing solutions.
Sojern's history of aiding significant hospitality players such as Accor, Marriott International, and The Leading Hotels of the World underlines its capability and commitment to empowering hotels in maximizing revenue in an ever-changing digital terrain. Through this strategic alliance, both Sojern and Ascott are poised to redefine the landscape of hospitality marketing, emphasizing efficiency and guest interaction.
The Vision of Ascott
The Ascott Limited is driven by its mission to be recognized as the preferred hospitality provider, enriching global living through heartfelt experiences. Their wide-ranging lodging options, including serviced residences and hotels, cater to diverse traveler needs, solidified by the Ascott Star Rewards loyalty program that offers members exclusive privileges and experiences throughout their journeys.
As a fully-owned segment of CapitaLand Investment Limited, Ascott aims to combine lodging management expertise with investment management, ultimately expanding its operational footprint. With a commitment to sustainability and exceptional guest experiences, the future looks bright for Ascott as it embarks on this partnership with Sojern.
For further details on Sojern, visit their official website and for insights into The Ascott Limited and their sustainability initiatives, explore their page. Additionally, connect with Ascott on major social media platforms like Facebook, Instagram, TikTok, and LinkedIn for more updates.
With both companies paving the way for innovative marketing practices, the tourism and hospitality landscapes are likely to see transformative changes in the coming years, driven by data, technology, and a commitment to guest satisfaction.
Topics Travel）
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