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Association of Professional Rental Organizations Reflects on 46 Years of Leadership

In a significant move reflecting its ongoing commitment to enhancing standards and trust within the rent-to-own (RTO) industry, the Association of Progressive Rental Organizations (APRO) has changed its name to the Association of Professional Rental Organizations. Founded in 1980, the organization was created to represent a misunderstood industry, and over the decades, it has evolved into a leader in promoting professionalism and education among RTO providers.

The Evolution of APRO

Originally centered on legislative advocacy, APRO has broadened its focus to encompass tools, resources, and initiatives that support the success of its members. Today, APRO is not just a voice for the RTO industry but a proactive partner in promoting ethical practices and professional standards. Key initiatives include:

• - The Rent-to-Own Revolution: A historical book co-authored by CEO Charles Smitherman, this publication offers a critical examination of the industry's development while reinforcing its role as a flexible, regulated consumer option.
• - 50-State Lease Agreement Library: Designed to enhance clarity and protect consumers, this library provides compliant lease agreements for RTO businesses across all 50 states.
• - APRO's Code of Ethics: This guiding document ensures that all members adhere to principles of transparency and accountability, establishing a higher standard of consumer-first practices in the industry.
• - 47-State Model Lease-Purchase Statutory Framework: By creating a uniform regulatory base for the RTO sector, this initiative aims to standardize operations and enhance compliance.

A Growing Industry

According to APRO's 2025 Industry Health Survey, the RTO industry in the U.S. demonstrated remarkable strength, generating $11.5 billion in revenue and serving approximately 4.63 million households—about one in 29 across the nation. Additionally, the survey revealed that over 42,000 individuals were employed by RTO businesses, and a striking 89% of APRO members expressed optimism about the industry's future, with nearly 39% feeling very optimistic.

Charles Smitherman emphasized the significance of the rebranding: "The word 'Professional' communicates exactly who we are and where we're going as an industry. Our members deliver a vital consumer option for millions of Americans, offering flexibility and responsible access to essential goods, while upholding the highest standards of service and ethics." The positive reception of the new name indicates that it resonates strongly with the members, reinforcing their commitment to professionalization amid an evolving industry landscape.

Looking Ahead

As APRO navigates the future, it intends to launch new professional development programs, including trust marks for dealers and certification courses for employees. These initiatives are aimed at further enhancing credibility and building consumer trust in the industry.

"In our conversations with RTO employees and customers, we witness the significant impact our members have on daily lives—be it a single parent balancing work and family commitments or a college student obtaining essential items for their studies, our mission is clear: to provide access with dignity," Smitherman stated. "APRO remains dedicated to innovation and continuous improvement, ensuring every customer can depend on our members for flexible and trustworthy solutions, no matter what challenges life may present."

Understanding Rent-to-Own: Consumer Benefits

Smitherman elaborates on how the RTO model maintains robust consumer protections:

• - No Debt/No Obligation: Unlike traditional loans, rent-to-own transactions do not incur debt or interest. Customers can cease payments without long-term commitments.
• - Flexible Choice-Based Options: Customers can opt for varied pathways—returning, reinstating, or renewing items at their convenience, tailoring their experience to their needs.
• - Dignified Access to Essentials: The model affords immediate access to household necessities, enabling ownership without the constraints of traditional credit systems.
• - Highly Regulated and Transparent: The RTO industry operates under stringent regulations in 47 states, ensuring mandatory disclosures that promote transparency.

For further information on APRO and its initiatives, visit www.rtohq.org or connect with them on Facebook and LinkedIn.

About APRO

Established in 1980, the Association of Professional Rental Organizations serves as the only national trade organization for the rent-to-own industry. APRO champions the interests of RTO businesses and equips its current 325 member brands with vital resources, industry insights, and a community network aimed at elevating standards and fostering success within the sector. Through education, legislative advocacy, and professional development, APRO is committed to ensuring that the rent-to-own industry thrives with integrity and excellence.