New Sustainable Ale Launched by Greenhouse Foods Using Leftover Bread Crusts

Greenhouse Foods Introduces Sabo Ale

Greenhouse Foods, known for its popular katsu sandwich brand "Tonkatsu Shinjuku Saboten," is set to delight its customers with a renewed version of "Sabo Ale." This innovative craft beer, initially created using the crusts of its beloved katsu sandwich, will be available limitedly starting August 24 at select restaurant locations.

Upcycled Craft Beer: Sabo Ale Revived

The katsu sandwich from "Tonkatsu Shinjuku Saboten" is cherished by many and is a long-standing menu item that showcases the brand's dedication to quality and freshness. The Sabo Ale, crafted from the sandwich's leftover crusts, is a juicy pale ale made with wheat malt, designed to complement the naturally sweet profile of the bread crusts. In its second iteration, the ale features an abundant amount of German hops, which adds a soft roasted aroma coupled with a fruity flavor, all while maintaining a smooth finish that minimizes bitterness. This makes for a delightful and premium drinking experience, harmonizing the aroma of the breaded katsu and the flavors of the wheat malt.

Produced in partnership with "Beer the First," a company specializing in creating craft beers from food waste, Sabo Ale is part of Greenhouse Group's commitment to sustainability and the promotion of SDGs (Sustainable Development Goals). This partnership emphasizes the utilization of ingredients that would otherwise go to waste, transforming them into something both delicious and responsible.

Product Information

- Product Name: Sabo Ale (single)
- Sale Period: From August 24, 2026, until sold out
- Price: ¥1,000 (tax included: ¥1,100)
- Where to Buy: Available at the "Tonkatsu Shinjuku Saboten" main store, Odakyu Ace South Building, Tokyo Skytree Town Soramachi, and Minatomirai Tokyu Square.

The name "Sabo Ale" carries a dual meaning: a heartfelt cheer from Saboten and support for the Earth's environment. The product label artfully features blooming flowers, cranes, and turtles, making it a perfect choice for everyday enjoyment as well as seasonal celebrations.

About UTAGE BREWING

UTAGE BREWING, operated by Beer the First, was launched as a new brewery brand in August 2023 with the goal of furthering sustainable craft beer production. The brand focuses on raising awareness around food loss issues while creating enjoyable and delicious craft beers. This is an experience worth trying—unique flavors and stories arise from their commitment to upcycled ingredients.

- CEO: Kinichi Sakamoto
- Headquarters: 2-5-4-403 Kandai, Kanagawa City, Yokohama, 221-0801, Japan
- Website: utagebrewing.com
- Official Site: beerthefirst.com

About GreeneX Plus

GreeneX Plus is an innovation center designed to create new ideas through the intersection of food, health, and hospitality. With a mission to showcase the latest technologies and conduct practical experiments, this center fosters open innovation and strives to redefine the future of customer experiences within the Greenhouse Group.

- Website: greenhouse.co.jp/greenexplus

About Tonkatsu Shinjuku Saboten

Founded in 1966, "Tonkatsu Shinjuku Saboten" has expanded to approximately 480 locations domestically and internationally. The restaurant specializes in katsu made from rare cuts of meat, such as the juicy "Fillet Burian" and the carefully aged "Mugito Pork Roast Cutlet," all prepared using exclusive panko and 100% vegetable oil, ensuring an authentic taste. Their committed culinary techniques have gained popularity not just in Japan but across various Asian countries.

- Official Website: shinjuku-saboten.com
- Official Instagram: Instagram
- Official X: X

The official online shop offers a range of products, including a series of "fresh-frozen katsu" that can be easily heated in the microwave, allowing you to enjoy the authentic taste of the restaurant at home. This product is perfect as a thoughtful gift for expressing gratitude to loved ones.