#None #Cornerstone Advisors #Fintel Connect #Marketing ROI

New Report Highlights Marketing ROI Gaps in the Banking Sector

Fintel Connect, a specialized affiliate marketing platform for financial services, recently released a report in partnership with Cornerstone Advisors, shedding light on the notable challenges faced by banks in measuring the return on investment (ROI) for their marketing efforts. The report titled "The Marketing ROI Gap in Banking" was based on a survey conducted with 126 senior executives from banks and credit unions throughout the United States.

Key Findings of the Report

The findings revealed a significant disparity between how banks allocate their marketing budgets and the confidence their leadership feels in connecting that spending to tangible business outcomes. Approximately 60% of senior marketing executives acknowledged that their core or CRM systems limit their capability to measure marketing ROI effectively. Furthermore, the data indicated that 31% of the surveyed institutions believed they were attributing marketing success to the wrong channels, while another 26% were uncertain about their attribution accuracy.

A shocking revelation was that none of the institutions reported a reliable method for linking marketing outcomes to all evaluated measures, underscoring a critical gap in accountability and effectiveness.

The Need for Specialized Knowledge

Nicky Senyard, CEO and founder of Fintel Connect, commented on the findings, stating, "Financial institutions are operating in a landscape that is increasingly complex and competitive, making informed marketing decisions more critical than ever." The report serves as an industry-specific scorecard that offers valuable insights into how peers within the banking sector are managing their marketing investments, which channels are yielding the best results, and areas where measurement is lacking.

One area highlighted in the report is affiliate or partner marketing. This channel was noted as significantly underutilized in terms of both quality and scalability within the financial services sector. The report suggests that for effective affiliate marketing, financial institutions require more than generic platforms. They need specialized partners like Fintel Connect that possess an acute understanding of the regulatory landscape and nuances of financial marketing, including compliance, product intricacies, customer qualification, and attribution.

Specialized Affiliate Marketing Needs

Senyard emphasizes that being merely focused on increasing clicks or expanding reach is insufficient; banks and credit unions fundamentally need to attract qualified applicants and fund accounts while ensuring compliant content and transparent measurement processes. He reiterates that Fintel Connect has been specifically designed to meet the distinct needs of this sector.

Fintel Connect’s dedicated platform, network, and managed services empower banks, credit unions, fintechs, and insurers to effectively launch, manage, and scale their affiliate marketing programs. The company combines advanced technology tailored for financial services with hands-on support from in-house experts who are well-versed in regulated acquisition marketing and campaign optimization.

Conclusion

The complete report, "The Marketing ROI Gap in Banking," is now accessible on Fintel Connect’s website for those interested in gaining further insights into the banking industry’s marketing effectiveness.

For additional information about Fintel Connect and their offerings, visit www.fintelconnect.com.

About Fintel Connect

Fintel Connect is the only dedicated affiliate marketing platform, network, and agency catering specifically to the financial services sector. The company aims to drive scalable growth for modern banks, credit unions, fintechs, and insurers through its unique tools and deep industry expertise. Fintel Connect proudly collaborates with a broad array of high-quality traffic sources and supports the affiliate programs of over 100 leading financial institutions, including noted names like Live Oak Bank and Scotiabank.

About Cornerstone Advisors

With over two decades of experience, Cornerstone Advisors provides strategic insights and practical guidance to enhance performance in banks, credit unions, and fintechs, catering to the evolving needs of the financial services industry.