#Japan #Shinjuku #Summer Edition #Lotte Ramune #Soda Flavor

Refreshing Summer Flavor: Lotte's New Soothing Ramune

As temperatures rise and summer approaches, Lotte Co., Ltd., a prominent player in the confectionery industry based in Shinjuku, Tokyo, is preparing to unveil an exciting new product. On July 6, 2026, they will launch the "Sokko Summer Flavor Ramune - Soda & Pineapple." This refreshing treat promises to bring joy and nostalgia, evoking the essence of summer through its bright blue and yellow colors.

The new Ramune is designed not just to tantalize the taste buds but to provide a delightful sensory experience. With a texture that melts in your mouth and a refreshingly crisp aftertaste thanks to the finely crushed ice incorporated into the candy, this product continues the legacy of Lotte's illustrious "Sokko" brand. Following the successful launches of "Sokko Two-Color Ramune" in 2023 and "Sokko W Ramune" in 2024, which received praise for their invigorating qualities, the latest addition is anticipated to be a summer hit.

Unique Features of 'Sokko Summer Flavor Ramune'

What sets the Summer Ramune apart from its predecessors is the meticulous attention to both flavor and presentation. The "Sokko Summer Flavor Ramune" is filled with two distinctly colored Ramune candies - a crisp blue soda flavor and a tropical pineapple flavor, combining to create a satisfyingly delightful experience. The pineapple portion includes real juice and fruit pulp, ensuring an authentic taste of summer.

Innovative Designs

The filling process showcases Lotte's commitment to consumer enjoyment and visual appeal. The candies can be savored in separate bites or enjoyed together, allowing for a playful approach to eating. Lotte has introduced multiple filling patterns including:

• - Ichi Matsu Pattern: A striking checkerboard design that makes each bite visually captivating.
• - Yuru Maki Style: A casual swirled filling method that allows for a blend of flavors in every chew.
• - Tornado Design: Gathers the unique aesthetics of swirling colors, making it not only delicious but attractive on the plate.

Each presentation style enhances the overall experience, creating a product that is as much a feast for the eyes as it is for the palate.

Lotte aims to tap into an aesthetic that resonates with younger consumers, leveraging trends that reflect both the refreshing quality of summer and a youthful spirit. The vibrant packaging captures the essence of summer nostalgia, making it not just a treat, but a tribute to youthful summers past.

Perfect for Hot Days

The delectable combination of flavors and the refreshing nature of the new Ramune makes it the perfect companion for those long, hot summer days. Whether you are relaxing at the beach or hosting a picnic, "Sokko Summer Flavor Ramune" is designed to revitalize and invigorate, enabling everyone to momentarily escape the heat and savor summer.

With a suggested retail price of ¥194 ($1.80) for a 185ml pack, it is affordable and packed with flavor. Set to be available nationwide, the launch of this delightful treat is highly anticipated as it is expected to cater not only to fans of the existing Sokko products but also to newcomers seeking a refreshing summer indulgence. Lotte continues to innovate and inspire with products like these, ensuring summer remains as vibrant and enjoyable as ever.

For more information, visit Lotte's official website: Lotte