#Japan #Tokyo #sweets #Seven-Eleven #Matcha

Experience the Flavor of New Matcha Sweets

As the season for freshly harvested new tea approaches, Seven-Eleven Japan is excited to introduce an enticing line-up of matcha sweets that harmoniously combine delightful textures of fluffy and chewy experiences. Starting April 28, three innovative products will be available at Seven-Eleven stores nationwide, excluding Okinawa.

Cloudy Dorayaki with Matcha Cream

Product: 雲どら つぶあん&抹茶ホイップ (Umin Dori with Sweet Red Bean & Matcha Whipped Cream)

Price: 288 yen (including tax: 311.04 yen)
Release Date: Available from April 28, 2023

The second installment of the popular 'Umin Dori' series comes with a matcha flavor that is characterized by its airy and fluffy texture. Carefully selected Uji matcha is beautifully paired with sweet red beans from Hokkaido’s Tokachi region, both enveloped in a meringue-based pancake. The refined bitterness of Uji matcha fills your mouth while the sweetness balances and elevates the overall flavor.

The unique preparation method known as 'separate mixing' incorporates whipped egg whites, allowing the dorayaki batter to achieve a level of height and fluffiness unparalleled by traditional methods.

Chewy Matcha Kinako Warabi Cake

Product: ぷるもちきなこわらび抹茶クリーム (Pulmochi Kinako Warabi Matcha Cream)

Price: 170 yen (including tax: 183.60 yen)
Release Date: Available from April 28, 2023

Discover a delicate three-layer structure comprising chewy warabi mochi filled with aromatic matcha cream and drizzled with rich black syrup. The outer layer is generously dusted with kinako (roasted soybean flour), providing a nutty flavor profile that creates a delightful contrast with the rich matcha cream and sweet syrup.

The combination yields a complex flavor experience where the slightly bitter and creamy matcha harmonizes perfectly with the toasted notes of kinako, leaving a rich aftertaste of black syrup.

Matcha Cream Moco

Product: お抹茶クリームもこ (Matcha Cream Moco)

Price: 230 yen (including tax: 248.40 yen)
Release Date: Available from May 5, 2023

Rich, deep matcha flavor meets creamy milk notes in the Matcha Cream Moco. The beloved 'Moco' series, known for its unique chewy texture, showcases a soft and bouncy dough, distinct from a traditional cream puff.

The gentle bitterness of matcha beautifully complements the creaminess of the milk, crafting a velvety mouthfeel that is sure to delight fans of matcha desserts. Each bite is not just a dessert but a luxurious moment to savor.

A Message from the Team

With the arrival of the new tea season, we are thrilled to present these three thoughtfully crafted items, encapsulating the best experiences sugar can offer. Enjoy the full-bodied flavors and enticing textures that these matcha treats bring, perfect for a moment of relaxation amidst the hustle of daily life.

Don’t miss the chance to indulge in these exciting new sweets starting at Seven-Eleven and treat yourself to a fresh taste of matcha goodness this spring!