Scientific Games Enhances Digital Lottery Strategy with New Executive Appointments

In a strategic move to solidify its impact on the global digital lottery market, Scientific Games has announced the appointment of two experienced executives. Keshav Pitani has taken on the role of Senior Vice President for Digital Games, while Laura Higgins steps in as Vice President of Customer Success Strategy for the company’s global digital team. This decision reflects the company's commitment to leveraging experienced leaders as it continues to expand its digital footprint.

Keshav Pitani joins with a wealth of experience in content, product development, and innovation. His past roles include serving as Senior Director of Product Development for Bally Technologies, a position he held for seven years prior to its acquisition by Scientific Games Corporation in 2014. His extensive knowledge positions him to effectively lead the digital games and SG Content Hub strategy. His agenda will focus on fostering innovation and driving growth, leveraging his unique expertise across digital game studios and partnerships.

Higgins, who brings over two decades of experience from notable companies like Procter & Gamble and Shutterfly, is expected to inject fresh ideas into the Customer Success Strategy, which focuses on enhancing the customer experience in the digital sphere. Her impressive background underscores her ability to identify growth avenues and deepen customer loyalty through her keen understanding of the marketplace. This includes her successful tenure at Procter & Gamble, where she launched various new consumer products as a Brand Director into the Home Care segment.

Matt Lynch, the President of Digital for Scientific Games, expressed his enthusiasm regarding the new appointments. “Our digital team is on a solid growth trajectory, and we are building an adaptable organization that is focused on the future,