Exploring a New Culture of Time with the Nobunaga Daytona Community Launch

On October 29, 2025, a groundbreaking community dedicated to the Nobunaga Daytona project is set to open on the FiNANCiE platform, which is well-known for facilitating innovative Web3 experiences. This project, managed by Cross One Co., Ltd based in Tokyo, aims to connect global watch lovers through unique experiences surrounding the coveted Rolex Daytona Ref.6263, also referred to as the 'Nobunaga Daytona.'

What is the Nobunaga Daytona Project?

The Nobunaga Daytona is a vintage Rolex model distinguished by its reference and serial numbers, which intriguingly correspond to key dates in the life of the historical figure Oda Nobunaga—his birth on June 23 and his death on June 21. This outstanding piece of horological history was auctioned for approximately 2.8 billion yen on the prominent marketplace, Chrono24, establishing its place as a rare collectible in the watch community.

The Nobunaga Daytona project intends to shift the perception of watch ownership from mere possession to a shared experience. Through initiatives such as local tax donation programs that offer wearing experiences and various events, this project aspires to cultivate a new cultural phenomenon in the world of horology.

What You Can Do in the FiNANCiE Community

Members of the Nobunaga Daytona community will benefit from the platform’s token system, fostering engagement among watch enthusiasts through multiple interactive opportunities. Here’s what community members can look forward to:

- Information exchange related to wristwatches and sharing of insights.
- Early access to new rental products and participation in planning votes.
- Special collaborations with limited edition goods and events.
- Enhanced experiences through partnerships with the TimeShelf initiative.

Token Holder Benefits

Token holders can enjoy several exclusive perks, including:

- An invite to a community-exclusive token access (for those holding more than 100 tokens).
- Voting and planning participation rights (for those holding more than 100 tokens).
- Monthly supporter highlights (for those with 500 tokens and above).
- Priority access to new rental product experiences (for holders of 500 tokens or more).
- Official merchandise, such as T-shirts, for those with over 1000 tokens.
- A chance for a one-on-one meetup with Cross One’s CEO, Zen Shinagawa, through a lottery system.

Note: The benefits may be subject to changes or additions in the future.

Vision for the Future

The Nobunaga Daytona project aims to promote the sharing and inheritance of watch culture, focusing on four main objectives:

1. Creation of a Major Cultural Community
By utilizing tokens, the project will form one of Japan's largest watch communities, providing a hub for both online and offline engagement.

2. Expanding Value Through Experiences and Co-creation
Building on the ‘wearing experience’ cultivated through local tax initiatives, users will have opportunities to engage actively in the project through planning and voting.

3. Growth of Vintage Watch Rental Business
In collaboration with the TimeShelf initiative, the project will broaden its rental offerings centered around vintage models, creating a safe environment for more people to experience culturally significant timepieces.

4. Further Expansion and Establishment of a Cultural Inheritance Fund
Looking ahead, the project aims to develop a 'watch culture inheritance fund' through a token economy that supports the training of upcoming watchmakers and repair craftsmen, connecting with local culture and traditional techniques for a cyclical model.

Through these initiatives, the Nobunaga Daytona project aims to redefine timepieces from 'assets' to 'culture', communicating the societal value of sharing time.

About Cross One Co., Ltd

- Company Name: Cross One Co., Ltd
- Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
- CEO: Zen Shinagawa
- Established: 1992
- Business Overview: Online printing, 3D figurine creation, private accommodation services, and vintage watch rental business among others.
- Official Website: Cross One

Contact Information

For inquiries regarding the Nobunaga Daytona and TimeShelf initiatives, please contact:

- Department: Nobunaga Daytona & TimeShelf Business Division, Cross One Co., Ltd
- Contact Person: Maeda
- Email: [email protected]
- Phone: 03-5986-1118

Join us in this new venture as we aim to reshape the narrative around watches and the importance of community in this remarkable journey through time.