#USA #New York #Bethenny Frankel #Ramona Singer #Sonja Morgan

RoC Skincare Launches Reunion Campaign with TV Icons

RoC® Skincare has unveiled an innovative campaign featuring television personalities Bethenny Frankel, Ramona Singer, and Sonja Morgan. This collaboration marks the first time these renowned figures have come together for a brand partnership, aimed at showcasing the impressive capabilities of RoC's Retinol Correxion® Deep Wrinkle Rich Cream. This groundbreaking product promises to reduce the visible signs of aging, effectively making skin appear ten years younger.

As the trio prepares for their highly anticipated reunion, set against the picturesque backdrop of Paris, the campaign encapsulates a journey of rejuvenation. The women, well-known for their vibrant personalities yet cognizant of the pressures of returning to the public eye after nearly a decade, engage with RoC's clinically-proven skincare solution. The brand's advanced Retinol technology is acclaimed for being seven times more effective than conventional options, ensuring users achieve remarkable results.

Marie Renault, CMO of RoC Skincare, expressed her excitement about welcoming the trio to the birthplace of RoC, celebrating the fusion of French skincare heritage with American celebrity culture. “This collaboration resonates deeply, connecting our roots with a modern narrative. It's about more than just skincare; it's a celebration of confidence and youth,” Renault stated.

Bethenny Frankel, a prominent entrepreneur and television host, emphasized the importance of presenting oneself confidently, especially when returning to an audience that holds high expectations. “After time away, there’s immense pressure to maintain appearances. The RoC products don’t just promise results; they deliver,” she remarked, highlighting her trust in the brand's clinical results before promoting their latest cream.

The Retinol Correxion Rich Cream is backed by scientific studies illustrating its efficacy. In clinical evaluations, 100% of participants noted measurable decreases in deep wrinkles. Furthermore, 96% experienced improved skin firmness within merely a week of use. The innovative blend also incorporates repairing Bio-Ceramides and Calcium to provide lasting hydration, enhancing skin's resilience and overall appearance.

As Bethenny, Ramona, and Sonja embark on this rejuvenating venture, they partake in advanced skin assessments using RoC's patented technology in Paris laboratories. The campaign not only serves as a testament to RoC's innovative skincare but also highlights real women's challenges of maintaining youthful skin in the public eye.

Britni Rosato, VP of Marketing at RoC Skincare, summed up the mission of the campaign: “Reunions are a test of time, and we aim to illustrate that while our age in years is fixed, our skin’s age is something we can shift. With this partnership, we’re bridging high-performance solutions with the everyday realities women face regarding their skin.”

The campaign content is set to roll out across various digital and social media platforms, featuring a cinematic short film titled “Skin Age Showdown” and clips showcasing the women’s candid experiences. For fans eagerly waiting to see these beloved characters reunite, this campaign promises a nostalgic blend of their charisma and captivating interactions.

RoC's Retinol Correxion Deep Wrinkle Rich Cream is now available at retailers nationwide, as well as on the official rocskincare.com. RoC Skincare has a long-standing tradition of innovation since its inception in 1957 by Dr. Jean-Charles Lissarrague, emphasizing cutting-edge scientific developments in skincare.

This reunion not only celebrates the iconic personalities of Frankel, Singer, and Morgan; it embodies a message that defies age norms, reminding us that confidence and beauty can flourish at any stage of life.