#Japan #Tokyo #Skin Care #Beauty Treatments #Tokyo Bihado

The Changing Perception of High-Cost Beauty Treatments

A recent survey involving 440 users of the online personalized skincare consulting service, Tokyo Bihado, highlights significant changes in how people perceive beauty treatments. Traditionally viewed as expensive and hard to access, beauty medical care is now becoming more approachable, partly due to the rising use of online consultations.

Survey Background

Contrary to common perceptions, many individuals face psychological barriers when seeking treatment for everyday skin issues like acne and pigmentation. In fact, a previous study conducted by the company found that 50.6% of respondents felt that consulting a doctor for skin issues was an exaggerated response. However, with the rapid proliferation of online consultations, many users now see a new avenue for addressing their skin concerns without needing to visit a physical clinic. According to statistics from the Ministry of Health, Labour and Welfare, by July 2024, the number of online consultations soared to approximately 145,000, marking a substantial increase. This trend, particularly among those in their 20s and 30s, has provided a more convenient entry point for individuals who previously overlooked addressing their skin concerns.

Survey Results Summary

The findings from this survey uncovered some intriguing observations:

• - A notable 67.3% of respondents had never visited a physical beauty dermatology clinic before using Tokyo Bihado.
• - Among those who had experienced both treatments and oral medications, 25.7% began with oral medications, indicating varied entry points into skincare.
• - The average monthly spending on skincare was predominantly below 20,000 yen, contrasting sharply with the common belief that beauty treatments are typically high-priced. Approximately 79.8% of users reported monthly expenditures under this figure.
• - Moreover, 73.6% of respondents acknowledged lifestyle changes prompted by oral treatments, with 87.3% expressing a desire to maintain healthy habits for the next five to ten years.

Access to Skin Consultation Expands

Analyzing responses regarding prior visits to physical clinics revealed that over two-thirds of users felt they could access skincare consultations online instead. This growing availability opens doors not just for those who find physical visits daunting but also for those who feel their skin concerns aren't severe enough to warrant the travel. This shift has made consultations more accessible, overcoming barriers of location and convenience.

Approaching Beauty Treatments: Internal and External Perspectives

Typically, daily skincare is the first thought that comes to mind when considering skin care. Traditional beauty treatments often focus solely on external procedures. However, those who have experienced both methods share that many started with oral medications. This finding suggests there are diverse paths to initiating skincare regimens beyond simply jumping right into procedures.

Misconceptions About Costs

Many people perceive consulting a doctor about skin issues as a financially burdensome choice. However, the survey revealed a broad range of respondents across various income levels, with most reporting spending below 20,000 yen monthly on skincare. Even among higher income brackets, the increase in spending was gradual rather than dramatic. This indicates that one's income does not exclusively dictate beauty spending habits.

Expanding Awareness: Skin as a Gateway to Overall Health

Interestingly, the survey also found that discussions around skincare led to broader awareness of health and lifestyle changes. A significant 73.6% of respondents reported changes in their daily routines after starting oral treatments. These changes often included increased awareness of sun protection. With climate changes leading to rising temperatures and UV concerns, this highlights a broadening of focus from skincare to overall lifestyle. Furthermore, the sentiment that one should care more for their body was affirmed by 70.7% of participants, reflecting a shift in consciousness from merely skin health to holistic well-being.

Conclusion

Dr. Akira Aoki, a permanent director of the Japan Health and Medical Society, remarked on this shift in perception. He noted that the focus on skincare is becoming intertwined with broader health-regarding behaviors, such as nutrition, sleep, and exercise. Recognizing that skin is a mirror of internal health is crucial for fostering a comprehensive view of health, and as such, consulting a physician can be an essential first step in a healthier lifestyle approach.

Research Overview

• - Survey Title: Awareness on Beauty and Lifestyle
• - Participants: Users of Tokyo Bihado
• - Valid Responses: 440
• - Survey Period: June 26 - July 3, 2026
• - Method: Internet-based survey by LATRICO

About Tokyo Bihado

Tokyo Bihado connects individuals with skin issues to physicians online, supporting personalized skincare solutions for over 400,000 users. It delivers tailored recommendations, ensuring that skincare becomes a part of daily routines, fostering overall well-being through medical and technological integration.