Criteo's New Leadership Structure Aims to Propel Growth and Innovation

Criteo's Strategic Organizational Shift

Criteo, a significant player in connecting the commerce ecosystem, announced on July 30, 2025, a major update to its leadership to further its ambitions in innovation and growth. The company has appointed Todd Parsons and Sherry Smith to expanded executive roles, effective immediately. This restructuring aims to align product development, research and development (R&D), and commercial strategies under their oversight, enhancing the company's agility and focus on opportunities in the market.

Leadership Appointments

Todd Parsons will transition from his role as Chief Product Officer to the dual role of Chief Product Officer and President of Performance Media. Parsons joined Criteo in August 2020 and has been instrumental in the company's AI-driven innovations. He has played a crucial role in transforming Criteo into a comprehensive, outcome-driven Commerce Media platform, leveraging his extensive experience in the industry. His previous positions include Chief Product Officer at both OpenX and SocialCode, where he refined data strategies and activated marketing efforts for global brands.

Sherry Smith, who has been promoted from Executive Managing Director, Americas, will become the President of Retail Media. She is recognized for her extensive experience in Retail Media, having already made significant strides since joining Criteo in June 2020. In her new role, she will drive the execution of Retail Media strategies, focusing on scalable monetization and leveraging advanced AI technology to solidify Criteo's position in this rapidly growing sector. Smith has previously held the CEO position at Triad Retail Media, furthering her expertise in this field.

A Unified Vision for Growth

Michael Komasinski, the CEO of Criteo, expressed confidence in Parsons and Smith, highlighting their proven leadership and ability to drive measurable impact. The restructuring is designed to create a more focused organizational structure that aligns execution with growth opportunities. Both Parsons and Smith will report directly to Komasinski, strengthening the connection between leadership and strategic initiatives.

In addition, Criteo is actively seeking a Chief Customer Officer who will be tasked with maximizing customer lifetime value, ensuring that every client can fully leverage the platform’s capabilities. This dedicated leadership position indicates Criteo's commitment to enhancing client relationships and driving platform utilization.

Future Prospects and Challenges

As Criteo navigates this new chapter, it faces several challenges outlined in a recent disclosure. The landscape of digital advertising is filled with risks, including technological uncertainties, competition, regulatory changes, and economic conditions that could impact growth. However, Criteo's robust performance fundamentals and ambitious long-term strategies position it well to overcome these challenges.

Criteo is not just optimizing its internal structure; it is also focused on enhancing its external partnerships and driving innovation within the commerce ecosystem. With direct access to a staggering $1 trillion in annual commerce sales, the company's AI-powered advertising platform is designed to enable highly personalized shopping experiences that connect brands with consumers effectively.

As these leadership changes take root, all eyes will be on Criteo to see how its revamped executive team will advance its goals in innovation and market leadership in the coming months and years. With a clear vision and a strong foundation laid down by the new appointees, Criteo aims to redefine the future of commerce media.

Conclusion

Criteo's recent appointments reflect a strategic move to bolster its growth trajectory and solidify its role as a leader in the commerce ecosystem. By aligning key operations under seasoned leaders like Todd Parsons and Sherry Smith, the company is poised for a new phase of innovation, ensuring it remains at the forefront of the ever-evolving landscape of digital commerce.