#Japan #Financial Education #Chiyoda #Sony Bank #Family Services

Introduction

In a recent initiative, Sony Bank has redesigned its services, emphasizing family-oriented financial management. On May 6, 2025, the bank revealed insights from a survey conducted among its account holders regarding new services, primarily focusing on household management. The survey, which included 809 participants, took place from September 1 to 15, 2025.

Survey Highlights

One of the most significant findings was that 24% of respondents expressed a desire to use the new "Family Debit Card" to manage finances with their spouses or partners. Interestingly, half of the cardholders are under the age of 10, suggesting a trend of families sharing assets and promoting financial literacy among children.

Family Debit Card Purpose

The survey uncovered diverse reasons for utilizing the Family Debit Card. Apart from the primary motive of managing household finances, other purposes included funding children's overseas studies and trips, managing allowances, and teaching children about cashless transactions and financial management. Notably, around 10% of respondents selected each of these options, indicating a strong inclination towards practical financial education for children.

Demographic insights revealed that the majority of Family Debit Card holders are in their 40s and 50s, yet it’s notable that a substantial percentage of holders—48%—are under 10 years old. This suggests a proactive approach towards teaching children about money management within their families.

Family Preferential Program

Another interesting aspect of the survey was the interest in the new service "Family Preferential Program," which allows families to pool their assets and enjoy benefits tied to the program Club S. When asked with whom they would like to pool their resources, 50% indicated a preference for their spouses or partners, while 18% mentioned their children aged 18 and above. The data revealed that many respondents feel comfortable sharing financial assets within their immediate family, supporting the idea of collective management.

Furthermore, respondents highlighted the attractiveness of the benefits provided by Club S, particularly the cashback incentives and reduced transfer fees associated with the Sony Bank WALLET. A staggering 79% of participants deemed the potential cashback increase of up to 2.0% as the most appealing feature of the program.

Household Financial Management

The results also suggested that nearly half of the families employ some form of budgeting rules. When asked about their management style, 26% stated they manage finances independently, while 24% reported that either one person or a combination of both partners oversees the finances. Only 24% indicated they had no specific approach to financial management.

Conclusion

In conclusion, Sony Bank’s new family services illustrate a commitment to supporting household financial management through innovative tools like the Family Debit Card and the Family Preferential Program. By encouraging parents to engage their children in financial education and offering practical solutions for shared management, Sony Bank positions itself as a leader in family-friendly banking solutions. As families increasingly seek to understand financial management collectively, these services could make a significant difference in promoting fiscal responsibility and financial literacy among the younger generation.

For more detailed information, you can visit Sony Bank Family Services and Service Renewal.