Amanda Maynord Takes the Helm as New CEO of Lovell Communications, Pioneering Healthcare Strategy

Amanda Maynord Takes Leadership Role at Lovell Communications

In a significant transition for Lovell Communications, Amanda Maynord has officially been named the new CEO. This announcement marks a pivotal moment for the company, which is an esteemed provider of healthcare communication strategies in the United States. Maynord is only the third individual to hold this title in the organization’s impressive 37-year history, following Rosemary Plorin, who has been instrumental in guiding Lovell through substantial growth since her appointment as CEO in 2015.

Maynord’s journey with Lovell began in 2013, and over the years, she has established herself as a resilient strategist and communicator. Most recently, she served as Vice President, leading the firm’s transaction and crisis management practices. Her extensive experience includes navigating intricate healthcare challenges, such as high-stakes mergers and the management of crises involving regulatory investigations and reputational threats.

"Amanda embodies dedication in all her endeavors," reflected Plorin, who will transition to a strategic advisory role within HMA following this change. She expressed her confidence in Maynord's ability to continue the firm's legacy and enhance its impact in the industry, saying, "Her blend of passion, practicality, and insight is truly exceptional. I am excited to see how she guides Lovell to new heights."

Before joining Lovell Communications, Maynord was involved with Ascension Saint Thomas Health, a major healthcare provider in Middle Tennessee. During her tenure there, she gained critical crisis management experience, notably while handling the media during a multi-state outbreak of fungal meningitis in 2012. Her background also includes roles within the Tennessee Department of Education and as a journalist for Nashville's The City Paper.

In her new role, Maynord emphasized the vital nature of healthcare in the economy and society. She remarked, "The healthcare sector supports so many communities across the U.S. Yet, it is a vast, complex landscape that is constantly evolving. I feel privileged to work alongside a dedicated team that strives for excellence, enabling us to innovate new methods to support our clients and the industry as a whole."

Lovell Communications, founded in 1988 by former journalist Paula Lovell, has cultivated a strong reputation by offering strategic counsel and unwavering support to healthcare clients nationwide. Following its integration into Health Management Associates (HMA) in 2023, Lovell is now positioned to expand its role in publicly funded health services and enhance outreach to those in need.

The firm has built a diverse portfolio, serving a range of clients from publicly traded companies to not-for-profit institutions and start-ups. Their expertise covers a myriad of disciplines, especially crucial moments where audience persuasion and decision-maker influence are paramount. Amanda Maynord's leadership is expected to invigorate this mission as Lovell navigates newfound opportunities under the broader HMA umbrella.

As she steps into her role as CEO, Maynord's commitment to maintaining Lovell’s high standards while driving innovative strategies will be closely watched by industry stakeholders. This change in leadership signals not just a new era for Lovell Communications, but also an ongoing commitment to quality healthcare communication that meets the evolving needs of modern society.

To learn more about Lovell Communications and its leadership, visit Lovell.com.