Celebrating One Year of Success: ness pilates Expands with New Branches and Impressive Membership Growth

ness pilates, operated by New Conditioning Co., Ltd., has marked its first anniversary on January 7, 2026, with remarkable achievements. In just one year, they have opened three locations: their flagship studio in Takatsuki, as well as branches in Sapporo and Fukuoka. Amidst fierce competition in the Pilates market, they have successfully surpassed 300 members with an outstanding customer retention rate of 96%. To express their gratitude, they are hosting a special anniversary campaign until January 31, 2026, at the Takatsuki location.

The Rise of ness pilates: Meeting the Demand for Essential Change

In a time when Pilates continues to gain popularity, ness pilates stands out by catering to clients seeking fundamental changes grounded in the human body's structure rather than merely an exercise regime. Each instructor at ness pilates is a seasoned professional, having completed over three years of specialized training in anatomy and exercise physiology before joining the team. This extensive knowledge allows them to provide personalized instruction tailored to each member’s unique physical condition.

The results speak volumes, with a retention rate of 96% over six months and an impressive Google review rating of 4.9. Customers have shared testimonials like, "I understood my body’s usage patterns for the first time" and "My daily condition has improved significantly," highlighting the studio's commitment to member satisfaction.

Under the vision of Ryotaro Ishida, the CEO with a background as a corporate athletic trainer, ness pilates employs a method co-developed by a team of certified athletic trainers and physical therapists. This innovative method is well-regarded across diverse demographics and areas, proving that the studio's approach resonates with the community.

A Unique Technique: Rewriting the Body Map

At the heart of ness pilates’ philosophy is the concept of replacing the body map in the brain. They employ a systematic approach that aims to rewrite the internal representation of the body, resulting in immediate physical relief during lessons. This method involves three key components:

1. Reactivating Proprioceptors: Utilizing the precision resistance of machines to stimulate the proprioceptors in muscles and joints, sending accurate position information to the brain.
2. Mindful Movement: Encouraging intense focus while moving helps establish new neural pathways in the brain, effectively overwriting old movement patterns with correct techniques.
3. Physical Feedback from Machines: Utilizing five primary machines, including the reformer and tower, to physically guide movements, allowing the body to learn efficient and less burdensome motions without confusion.

Commitment to Expertise: Instructors with Deep Knowledge

The sustained high retention rate of ness pilates is largely attributed to the unmatched expertise of its instructors. Every member of the team has undergone more than three years of formal education in anatomy and physiology, ensuring they can offer evidence-based instruction that goes beyond mere exercise.

To ensure consistent quality in their teachings, ness pilates conducts rigorous internal training sessions two to three times a month. This ongoing investment in their staff allows them to stay at the forefront of the evolving Pilates landscape, thus enhancing the overall satisfaction among their clients.

The emphasis on personalized instruction means that each member receives close attention and tailored approaches that align with their current physical condition. This faithful adherence to quality and communication contributes to the studio's significant number of members while maintaining effective outcomes.

Special Anniversary Campaign: Exclusive Benefits for Early Birds

To celebrate their milestone, ness pilates is offering special benefits to the first 30 participants during their anniversary campaign:

- No Enrollment Fee: Waiving the usual 30,000 JPY fee.
- Monthly Fee Discount: A permanent discount of 1,000 JPY off the monthly fee, depending on the plan selected.
- Special Introductory Rates: Experience personal sessions at a reduced price of 3,300 JPY (regular 8,800 JPY) and free group lessons.
- Complimentary Supplement Server for Two Months: Normally priced at 1,500 JPY per month, available for free.

In a heartfelt message, CEO Ishida Ryotaro expressed his gratitude for reaching this milestone. His journey began six years ago as a track and field team trainer, where he identified the limitation of merely addressing symptoms rather than fostering true systemic change in bodily mechanics.

The vision for ness pilates centers on re-establishing balance through chiropractic care and enhancing strengths with Pilates, guiding individuals toward their ideal selves. As they approach a year of success, the goal remains clear: to expand to 20 locations nationwide in 2026, delivering their innovative methods to more individuals seeking healthier, more fulfilling lives.

Locations

- Takatsuki Headquarters
- Sapporo Hatsukami: 150, 14-16 Hatsukami, West Sapporo, Hokkaido
- Fukuoka Akasaka / Yakuin: Wing Court Kego, 2-2-23 Kego, Fukuoka

To learn more about ness pilates, visit their official website at https://ness-pilates.com/. For inquiries, email [email protected].

Company Overview

- Company Name: New Conditioning Co., Ltd.
- CEO: Ishida Ryotaro
- Location: KANDA SQUARE 11F, 2-2-1 Kanda Nishikicho, Chiyoda, Tokyo, 101-0054
- Founded: June 2, 2021
- Business Activities: Management of the Pilates studio