#United States #San Francisco #AI-Powered #Affle #Sameer Sondhi

Affle Elevates Sameer Sondhi to CEO and Chief Strategic Investments Officer

In a strategic move aimed at enhancing its presence in the North American market, Affle has appointed Sameer Sondhi as its new Chief Executive Officer for North America, in conjunction with the role of Chief Strategic Investments Officer. This decision underscores Affle's commitment to sustainable growth and innovation as it prepares to embark on its next phase of expansion.

Headquartered in San Francisco, Affle is recognized as a leading global technology company specializing in AI-driven consumer intelligence and mobile advertising. Sameer Sondhi joins Affle with a wealth of experience in the global advertising technology and digital media sectors. His previous roles included key leadership positions at Verve, where he served as CEO and Chief Revenue Officer, contributing significantly to the firm’s worldwide strategy and growth initiatives.

A Vision for Growth

Affle's ambitious vision, encapsulated in what they term the “3i” strategy—Innovation, Impact, and Intelligence—aims to achieve a tenfold growth in revenue over the next decade. Sondhi is expected to play a critical role in this endeavor, focusing on the development of strategic investments that align with this vision while driving the company's expansion efforts in North America.

Anuj Khanna Sohum, Chairperson, Managing Director, and CEO of Affle, expressed enthusiasm about Sondhi's appointment, noting that it represents a pivotal milestone in the firm’s journey. “Welcoming Sameer as our CEO for North America and Chief Strategic Investments Officer is a significant step toward achieving our growth ambitions. His extensive leadership experience, as well as his deep understanding of our business model, will be instrumental in propelling us to new heights in developed markets,” he stated.

Building on Strong Foundations

Before joining Affle, Sondhi accumulated substantial experience at InMobi, where he played a crucial role in expanding the company across North America, Europe, and Asia. He is known for his ability to foster strong relationships with advertisers, agencies, and publishers, which he plans to leverage in his new role at Affle.

“Joining Affle at this crucial phase of its growth is truly exciting,” Sondhi remarked. “With a robust foundation built on AI-driven consumer intelligence and performance-led advertising, we are positioned for scalable and profitable growth. I am eager to collaborate with the leadership team, partners, and customers to create long-lasting value as we embark on this new chapter,” he added.

The Future Looks Bright

Affle's overarching mission is to optimize advertising effectiveness by using proprietary data and advanced audience insights to drive better consumer engagement. By integrating leading-edge generative AI capabilities, Affle aims to move beyond traditional automation, creating next-generation marketing experiences that yield measurable impacts.

The company is known for its vast array of technology platforms designed to help brands connect meaningfully with their target audiences. As it welcomes Sameer Sondhi into the fold, Affle is set to reinforce its momentum in North America while simultaneously executing a meticulously crafted strategy for targeted investments. This dual approach is expected to foster both organic growth and pioneering developments in the company's approach to marketing.

Affle's Presence in the Market

Affle Inc., as the US subsidiary of Affle 3i Group, is making strides in the realm of AI-led solutions in mobile advertising. By leveraging their market-leading technologies, they are driving performance at every stage of the mobile marketing journey.

With Sondhi at the helm for North America, stakeholders can expect not only comprehensive strategies geared towards growth but also innovative solutions aimed at addressing emerging market challenges. As Affle continues to redefine the landscape of mobile advertising, the combination of seasoned leadership and a strong tech foundation is poised to yield fruitful results in the years to come.

In summary, the appointment of Sameer Sondhi marks an important chapter in Affle's journey, affirming its dedication to expanding its footprint in developed markets through innovation and strategic investments.