XTEL Revenue Growth Platform Now Offered on SAP® Store for Retail Success

XTEL Revenue Growth Platform Launches on SAP Store

In a significant stride for streamlining revenue management in the consumer packaged goods (CPG) sector, XTEL has proudly unveiled that its innovative Revenue Growth Platform is now available on the SAP® Store. This digital marketplace caters to SAP customers and partners, providing efficient access to a variety of solutions that enhance business performance.

The XTEL Revenue Growth Platform is designed with a focus on enhancing operational efficiency for CPG and fast-moving consumer goods (FMCG) businesses. Its integration with popular SAP solutions like S/4HANA, Condition Contract Management, and the SAP Business Technology Platform allows organizations to harness the power of integrated data. This enables better planning, execution, and optimization within a unified environment, ultimately driving improved performance and informed decision-making.

Rob Mullen, the Chairman and CEO of XTEL, notes, “The CPG industry has long grappled with the misconception that deep SAP integration requires compromising on commercial capabilities. XTEL dissolves that trade-off. Our platform is not just an add-on; it’s fundamentally designed around how businesses in this sector plan, price, and execute their strategies.” He emphasizes that this commitment to SAP integration isn't just a marketing claim, but rather a cornerstone of their long-term architectural vision, reflected in every layer of their platform and the investments made in enhancing integration with the SAP ecosystem.

Transformative Features of the XTEL Platform

The XTEL Revenue Growth Platform is a comprehensive solution that provides:
1. Promotional Planning and Execution: Through its robust Trade Promotion Management and Optimization capabilities, it supports a streamlined, end-to-end trade promotion management process. This system seamlessly integrates with SAP Condition Contract Management, automating workflows to eliminate manual reconciliation and manage high transaction volumes, essential for global implementations.
2. Scenario Planning and Analytics: The platform offers scenario simulation capabilities that connect strategic objectives to execution actions, allowing businesses to perform closed-loop analyses that enhance performance diagnostics and guide timely adjustments.
3. Agentic AI Optimization: Leveraging an autonomous intelligence framework, the platform can build intricate commercial strategies, swiftly adapting promotional and pricing plans in response to market shifts. This capability allows teams to execute changes in mere minutes, thereby fostering resilience in a fast-paced marketplace.
4. Field Sales Execution: The mobile-first execution process is aligned with the same data infrastructure used for planning and strategy, ensuring that field teams receive accurate and actionable insights in real-time.

Notably, the platform operates on Microsoft Azure, boasting a remarkable 99.9% availability SLA, enhanced by 24/7 monitoring and ISO 27001 certification. This is designed to support global rollouts effectively, addressing the needs of large enterprises while maintaining transaction integrity and performance reliability.

Trust and Adoption Across Leading Brands

Over 400 industry leaders in the CPG and FMCG sectors, including major brands like Nestlé, Mondelēz, Beiersdorf, Carlsberg-Britvic, and Coca-Cola Hellenic, have embraced the XTEL Revenue Growth Platform. These companies recognize the platform’s ability to provide sophisticated trade promotion management solutions that are fully compatible with their existing SAP infrastructures, significantly reducing implementation risks and total operational costs.

The importance of SAP Store in modern enterprise solutions cannot be overstated. It not only simplifies the procurement process but also allows companies to discover relevant SAP-enabled solutions tailored to their operational needs. As a beneficiary of SAP’s PartnerEdge® program, XTEL reaffirms its commitment to delivering high-quality, impactful applications that cater to specific business objectives swiftly.

For those looking to experience the advantages of integrated revenue management, the XTEL Revenue Growth Platform on the SAP Store represents a strategically advantageous solution. It embodies the potential to empower organizations to overcome complexities in data management, drive faster decisions, and secure sustainable, profitable growth in a competitive market.