#Japan #Shibuya #Japanese Culture #Hokusai Graphic #Wargo

Hokusai Graphic's Nationwide Umbrella Replacement Campaign

Hokusai Graphic, a renowned brand known for its stylish traditional Japanese umbrellas, has officially launched its "Umbrella Replacement Campaign" at various locations across Japan. This initiative is part of the company’s vision to share Japanese culture with the world under the guidance of its CEO, Tomohiro Mori, and is represented by Wako Co., Ltd. founded in Shibuya, Tokyo.

Campaign Overview

The campaign began today, with no set end date, and it targets all customers purchasing Hokusai Graphic umbrellas during this promotional period. As part of this effort, Hokusai Graphic offers to collect customers' old umbrellas free of charge, allowing them to transition to new, stylish designs without the worry of what to do with their old ones.

Participation Details

• - Duration: Starts today (no end date specified)
• - Participants: All customers who purchase Hokusai Graphic umbrellas during the campaign.
• - What You Can Turn In: Any old umbrella, regardless of its brand or condition, is eligible for collection.

Emphasizing Sustainability

In addition to promoting fashionable umbrella styles, Hokusai Graphic is committed to reducing environmental impact through this campaign. Customers are encouraged to bring along any broken or out-of-date umbrellas they may own. By recycling and properly processing these discarded items, Hokusai Graphic aims to contribute positively to the environment while giving customers a chance to upgrade to a modern masterpiece.

About Hokusai Graphic

Hokusai Graphic takes inspiration from traditional Japanese umbrellas and the artistic legacy of the famous ukiyo-e artist, Katsushika Hokusai. The brand encapsulates Hokusai’s mesmerizing print styles into modern designs, creating everything from practical long umbrellas to traditional wagasa. These products are available at Hokusai Graphic stores and through their online shop.

For more information, check out their website: Hokusai Graphic and follow their social media on X and Instagram.

About Wako Co., Ltd.

Founded in February 2003, Wako Co., Ltd. is dedicated to promoting Japanese culture and lifestyle both domestically and internationally. The company supports the continuation of traditional crafts and practices by offering original brands like Hokusai Graphic, Kanzashi-ya Wargo, and Man-saku, alongside their consulting services and e-commerce operations like The Ichi.

Company Overview

• - Company Name: Wako Co., Ltd.
• - Stock Code: 9271 (TSE Growth)
• - CEO: Tomohiro Mori
• - Established: February 2003
• - Number of Employees: 147 (as of December 2024)
• - Capital: 50 million yen
• - Business Areas: Product planning, design, manufacturing, store design, operation, web design, e-commerce management, and consulting.
• - Website: Wako Co., Ltd.
• - Brand Information: Hokusai Graphic

This campaign is not just a promotional event; it's a movement to encourage people to embrace traditional craftsmanship while supporting environmental initiatives. So, whether you have a well-loved umbrella or just want to upgrade your style, Hokusai Graphic welcomes you to participate in this unique campaign!