Toyota's Strategies and Survival Tactics for Japanese Companies in 2025

Toyota's Strategies and Survival Tactics for Japanese Companies

On December 17, 2025, a pivotal seminar titled "Toyota's Strategies and Survival Tactics for Japanese Companies" will take place, featuring insights from industry expert Atsushi Takada, who serves as the CEO of A.T. Marketing Solution and the Chief Marketing Officer of Visolab. Takada, with his extensive experience as a former Lexus management head at Toyota, will explore the future of Japanese corporations in the wake of technological advancements and fierce global competition.

Seminar Details

The seminar will be held from 10:00 AM to 12:00 PM in person at the Kioi Forum, located in the Chiyoda Ward of Tokyo. It will also be accessible via a live Zoom webinar and available for on-demand viewing for two weeks following the event, allowing participants to engage with the material at their convenience. To learn more about the seminar, check out the link here.

What to Expect

Takada will analyze the strategies being employed by Toyota as it faces the challenge of reaching new heights in an era described as a "once-in-a-century transformation" within the automotive industry. He will delve deep into Toyota's battle against rising competitors, particularly in the realms of electric vehicles and advanced software solutions. Participants can look forward to a detailed examination of:
1. The Automotive Industry's Landscape and Challenges: Understanding the significance of the shift towards electric vehicles and smarter cars, reflecting on the current state of the EV market and the push towards software-defined vehicles.
2. Toyota's Current Position and Challenges: Exploring how Toyota is adapting to emerging rivals such as Chinese automotive manufacturers and Tesla while assessing their initiatives towards electrification.
3. Strengths of Japanese Companies and New Opportunities: The essence of Toyota’s Kaizen culture and the argument for Japanese corporations to move beyond traditional PDCA cycles to innovate.
4. Future Directions for Japanese Enterprises: How they can evolve their manufacturing processes to embrace the concept of "Monozukuri”, which embodies commitment to craftsmanship, innovation, and technology.
5. Interactive Q&A Session: Offering opportunities for networking through business card exchanges.

Special Offer for Attendees

In a unique touch, individuals attending the seminar in person will receive a complimentary copy of "Toyota's Battle for Survival and Japan's Future", authored by Takada, set to be published by Shueisha International in 2024.

About the Organizers

This seminar is organized by the New Society System Comprehensive Research Institute (SSK), established on December 6, 1996. Over the past 28 years, SSK has been dedicated to providing essential business seminar services, hosting approximately 500 sessions yearly. They aim to deliver cutting-edge information on management strategies, marketing trends, and technology, helping businesses navigate today’s challenging environment.

For more inquiries, please reach out to SSK at:
Email: [email protected]
Phone: 03-5532-8850
Fax: 03-5532-8851
Address: 4F Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato, Tokyo, Japan.

SSK's commitment to remain at the forefront of industry knowledge positions them as a strategic partner for businesses seeking to succeed and grow in a transformative landscape.