Sanctuary Wealth Expands Network with Cedar Cove Wealth Partners Joining Forces

Sanctuary Wealth Welcomes Cedar Cove Wealth Partners

Sanctuary Wealth, a prominent facilitator for elite financial advisors, has recently expanded its network by welcoming Cedar Cove Wealth Partners, previously affiliated with Thrivent Advisor Network. This partnership marks a significant milestone for Sanctuary as it aims to provide its partners with the freedom and control they need to thrive in a rapidly evolving financial landscape.

Cedar Cove, an independent firm located in Bloomington, Minnesota, has a rich history with Thrivent and has spent the last five years carefully evaluating its strategic options. After thorough consideration, Cedar Cove chose Sanctuary as its trusted partner for its impressive track record in supporting top-tier wealth management practices. CEO Vince Fertitta expressed, "Cedar Cove conducted extensive due diligence over several years before selecting Sanctuary as their strategic partner." The Cedar Cove team, consisting of 14 dedicated professionals led by founding partners Jennifer Cords, Ben Johnson, and Chris Sipe, found the innovative and flexible nature of Sanctuary's offerings particularly appealing.

Jennifer Cords, a Certified Financial Planner and leader at Cedar Cove, shared, "We've gained substantial insights into the independent wealth management space during our time with Thrivent. While we've experienced significant growth, we’ve built a clear vision for where we want our business to head over the next five to ten years. To meet our expanding goals and enhance our service offerings to clients, we knew it was pivotal to regain control and fully embrace our independence." With Sanctuary, Cedar Cove anticipates enjoying the vital autonomy while leveraging a broader range of resources that will enable them to serve their clients more effectively.

The financial advisory landscape is marked by an increasing demand for personalized and flexible services, a trend that Sanctuary Wealth embraces wholeheartedly. Adam Malamed, CEO of Sanctuary Wealth, remarked on the importance of delivering quality client experiences: "The most successful advisors today are defined by the experience they provide to their clients and their ability to grow their business effectively." This philosophy aligns seamlessly with Cedar Cove’s objectives, as both parties realize that true success comes from the synergy of vision and capability—qualities that Sanctuary uniquely offers.

Sanctuary Wealth is recognized as a leading hybrid Registered Investment Advisor (RIA), renowned for delivering comprehensive wealth management solutions alongside invaluable support for independent firms. With over 125 partner firms across 32 states and managing assets exceeding $55 billion, Sanctuary continues to redefine what it means to be an independent advisor. The company provides its partners with unparalleled freedom and flexibility, allowing them to choose the ideal affiliation model that aligns with their business strategies and goals.

This latest merger illustrates Sanctuary Wealth’s commitment not only to growth but also to fostering an ecosystem where wealth advisors can flourish on their terms. By integrating Cedar Cove Wealth Partners into its framework, Sanctuary is poised to enhance the breadth and depth of its services while standing as a robust ally for all its partners moving forward.

As the wealth management industry continues to evolve, partnership with organizations like Sanctuary Wealth exemplifies a forward-thinking approach and a commitment to excellence. For financial advisors seeking independence, expert resources, and an expansive platform to serve their clients, the collaboration between Sanctuary and Cedar Cove signifies a mutually beneficial relationship that promises success in the years ahead.