Celebrating 22 Years of CLASSICS the Small Luxury
This year marks a significant milestone for CLASSICS the Small Luxury, a revered specialist handkerchief store in Tokyo's Nihonbashi Ningyocho. Established by Blooming Nakanishi Co., Ltd., this pioneering brand is celebrating its 22nd anniversary on April 25, 2025. In gratitude for the continuous support from loyal customers, the brand has announced an exciting campaign filled with special offers and exclusive items.
Anniversary Campaign Overview
Dates: April 25, 2025, to May 25, 2025.
To commemorate two decades of excellence, CLASSICS the Small Luxury will be offering a unique gift to customers purchasing handkerchiefs during this period. Each purchase comes with an original postcard designed by the brand's talented designers. This special keepsake, which symbolizes appreciation, will be given while supplies last, so be sure to visit early for your chance to receive one!
Special Campaign at Roppongi Hills Main Store
In addition to its anniversary offerings, the Roppongi Hills flagship store will host a limited-time campaign with two exclusive perks:
1.
Seed Paper Postcard Gift: Customers purchasing handkerchiefs will receive a beautifully designed postcard featuring embedded seeds. This thoughtful gesture merges the art of gifting with nature, allowing recipients to grow flowers from the postcard.
Note: This special offer will be available until supplies last.
2.
Package Gift: Customers can also choose between a paper box, tatou (a traditional Japanese wrapping), or shopper bag as a complimentary gift. This is the perfect way to spoil yourself or gift a loved one with elegance.
Note: This package gift offer is available from April 25, 2025, to May 11, 2025.
Location: Roppongi Hills Main Store, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-0032.
Business Hours: 11:00 AM - 8:00 PM.
To celebrate this anniversary, the flagship location will also feature exclusive limited products, including a new color for the initial-embroidered handkerchief and a clover design inspired by cross-stitch embroidery. These unique items, priced at 1,980 yen and 2,860 yen respectively, are a must-see this spring.
About CLASSICS the Small Luxury
Founded in 2003 by Blooming Nakanishi Co., Ltd., which has been in operation since 1879, CLASSICS the Small Luxury embodies the idea of delivering understated luxury through handkerchiefs. Each product is not merely a piece of fabric but a canvas for various sentiments. The brand takes pride in its diverse seasonal designs, high-quality materials, and exquisite aesthetics, carefully crafting every aspect from planning and design to production, embroidery, customer service, and packaging.
With a goal to share "exceptional, discreet luxury" with others, CLASSICS the Small Luxury has transformed the humble handkerchief into an object infused with love and purpose, aiming to bring joy to daily lives around the world.
Connect with CLASSICS the Small Luxury
Company Overview
- - Company Name: Blooming Nakanishi Co., Ltd.
- - Founded: November 16, 1879
- - President: Kazu Nakanishi
- - Headquarters: 3-2-8 Nihonbashi Ningyocho, Chuo-ku, Tokyo. TEL: 03-3663-2331
- - Business Description: Planning and selling textile products, including handkerchiefs and fashion accessories, kitchen linens, and hotel restaurant linen products. Direct stores include CLASSICS the Small Luxury at two locations (Roppongi Hills Main Store and Nihonbashi Ningyocho) and an online shop.