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Explore Exciting Domestic Travel Destinations for 2025-26

As we approach the New Year of 2025-26, Hotels.com has released intriguing findings about domestic travel in Japan. With demand soaring by 140% compared to the previous year, travelers are keen to explore various destinations during the year-end holidays. This surge not only indicates a strong desire for travel but also highlights the evolution of popular and hidden travel gems across the nation.

Top Affordable Hidden Gems

According to data derived from Hotels.com search activity, Tochigi has emerged as the most affordable hidden gem for the upcoming holiday season. Known for its renowned strawberry production, Tochigi offers visitors an exciting opportunity to enjoy strawberry picking during this season. In addition to indulging in fresh strawberries, tourists can relax in renowned hot springs such as Kinugawa Onsen, surrounded by breathtaking landscapes and a peaceful ambiance.

Following closely, Miyagi ranks second, presenting visitors with a unique winter experience. The prefecture features appealing spots like Akiu Onsen and Sakanama Onsen, where guests can enjoy outdoor hot spring baths while savoring picturesque winter scenery. Furthermore, culinary enthusiasts can delight in seasonal seafood specialties such as oysters and anago (conger eel).

Other notable mentions include Mie, known for its famous Ise Shrine, Okayama, with its serene Setouchi winter views, and Gifu, famed for Gero Onsen, recognized as one of Japan's top three hot springs.

Popular City Destinations

For those preferring bustling attractions, major urban centers are in high demand this year. Tokyo takes the lead as the most popular domestic travel destination from December 27th to January 4th. Known for its excellent accessibility and an array of vibrant New Year events, Tokyo promises an exciting experience for visitors. Following Tokyo, Kanagawa and Osaka secure the second and third positions, respectively, offering numerous accommodations and a rich cultural tapestry.

Notably, Chiba claims the fourth spot, attracting theme park enthusiasts, while the warm climate of Okinawa ensures it remains a favored choice at fifth. Kyoto's timeless charm stands at sixth, with natural destinations like Hokkaido, Shizuoka, and Nagano rounding out the top spots for travelers seeking winter scenery and hot springs.

Maximize Your Travel Experience

With many individuals set to enjoy up to nine consecutive holidays this year, Hotels.com anticipates a spike in travel bookings, particularly during the peak holiday period from December 26th to January 2nd. Data indicates that accommodation might reach up to eight times more crowded on New Year's Eve compared to quieter periods, making it advantageous for travelers to plan their trips strategically.

To avoid the crowds, it’s recommended to travel on December 21st or 22nd, or to leave after January 3rd, ensuring a more relaxed and enjoyable experience.

Tips for Budget-Friendly Travel

In the current economic climate, many are seeking ways to travel affordably within Japan. According to Hotels.com forecasts based on previous year data, average accommodation costs generally rise from around Christmas onwards, peaking during the New Year. However, those who plan ahead and consider travel dates between December 21st – 23rd or after January 3rd may enjoy lower rates.

Q&A: Your Questions About Domestic Travel in 2025

Q1: What are the top hidden gems for the New Year 2025-26?
A1: Tochigi and Miyagi are the top affordable hidden travel spots, with Mie, Okayama, and Gifu also featuring prominently.

Q2: Why is Tochigi an attractive winter destination?
A2: Tochigi is famous for its strawberry picking season and offers excellent hot spring experiences, particularly in Kinugawa Onsen.

Q3: What winter attractions does Miyagi offer?
A3: Miyagi delights visitors with onsen experiences and a bounty of seafood in the winter, alongside its historic shrines like Osaki Hachiman Shrine.

Q4: Which cities are the most popular for domestic travel?
A4: Tokyo, Kanagawa, and Osaka are top contenders, known for their events and accessibility, along with other regions like Chiba and Okinawa.

Q5: How can I avoid crowds during my trip?
A5: To steer clear of large crowds, opt for travel dates on December 21st or 22nd, or post-January 3rd for a more enjoyable trip.

Q6: When can I find affordable lodging?
A6: Budget travelers should consider staying from December 21st to 23rd or after January 4th, when average accommodation costs tend to be more stable.

For more information on travel, visit Hotels.com or check the official app for convenient booking. Stay updated with travel tips via their social media channels.