#Japan #Tokyo #Hair Care #LUX #Osmanthus

LUX Skincare’s Popular Osmanthus Series Returns with New Additions

LUX, the renowned total beauty care brand under Unilever Japan, is thrilled to announce the launch of its updated Osmanthus series, set to hit stores nationwide on August 12, 2025. This beloved series, now entering its third year, has made waves in the beauty industry, surpassing cumulative sales of approximately 4.8 million units. This year, the series welcomes the new "LUX Super Rich Crystal" and debuts the revitalized "LUX Bath Glow," marking a significant expansion to address various hair care needs while indulging in the enchanting aroma of osmanthus.

A Look Back at the Osmanthus Series

Since its debut in 2023, the LUX Osmanthus series has enchanted consumers with its alluring scent and effective care for hair damaged by summer UV rays. As interest in the fragrance of osmanthus continues to rise in recent years, LUX has enhanced the series to include diverse options catering to a broader audience. The brand encourages users to experience the soothing bath time enriched by the luxurious scent of osmanthus, while effectively tackling hair damage.

New Product Lineup

LUX Super Rich Crystal Osmanthus Pump Pair

The highlight of this year’s series is the newly introduced LUX Super Rich Crystal. This product focuses on repairing seven major damages that hair encounters in daily life. Contributing to a radiant shine reminiscent of a crystal, it promises an extraordinary damage care experience. The sweet and sophisticated scent of osmanthus elevates the bath time experience, making it even more special.

Product Features

Using a formulation that combines fine crystal amino acids, this product intensely penetrates the hair, addressing the cumulative seven major damages over time. Moreover, the inclusion of argan oil and 17 types of amino acids, mirroring hair structure, provides deep hydration, resulting in hair that exudes shine and health.

Product Details

• - Product Name: LUX Super Rich Crystal Osmanthus Pump Pair
• - Classification: Shampoo/Treatment
• - Content: 450g each for shampoo and treatment
• - Price: Open price

LUX Bath Glow Osmanthus Repair and Shine Trial Size Pump Pair

The revamped LUX Bath Glow series makes its debut as part of the osmanthus series this year, emphasizing