#China #Shenzhen #Automotive #Appotronics #cockpit

Appotronics Gains Exclusive Supplier Role in Automotive Cockpit Components

In a significant development in the automotive sector, Appotronics (688007.SH), a groundbreaking company listed on the STAR Market of the Shanghai Stock Exchange, has been appointed as the exclusive supplier of optical components for the cockpit of a prominent global automaker. This selection highlights Appotronics' advanced technical capabilities and its established leadership in the smart cockpit optics industry.

The strong reputation and innovation of Appotronics put it ahead of numerous domestic and international competitors, with the company overcoming intense competition lasting over six months. The new partnership will allow Appotronics to deliver a state-of-the-art product specifically designed for the smart cockpit, complementing the cutting-edge rollable laser projection screens that it already offers. However, details about the upcoming product remain undisclosed until the highly esteemed automaker introduces its new line of vehicles.

This supplier agreement is part of a wider trend toward enhanced technological integration in vehicles, as modern cars increasingly incorporate sophisticated optical components to improve user experience. As part of this partnership, the selected optical components will be utilized across multiple vehicle models from the automaker, with an anticipated project lifecycle of up to five years.

The expected revenue from Appotronics’ automotive business is projected to exceed RMB 600 million for the year 2024, a figure buoyed by timely deliveries of their signature laser products to automakers including Seres and Geely. Notably, the Seres AITO M9 model, which includes a giant rollable laser projection screen powered by Appotronics, has achieved a remarkable milestone, garnering over 200,000 firm orders within just a year of its December 2023 launch. This is a testament to the accelerating momentum of Appotronics’ strategic pivot towards the automotive sector, which initially began in 2022.

Furthermore, Appotronics has already secured a total of 13 development orders for its automotive optical products, with three confirmations arising in 2025. This growth trajectory underscores not only the robust demand in the automotive industry for innovative optical solutions but also Appotronics’ ability to meet this demand efficiently.

About Appotronics

Appotronics stands at the forefront of the optical technology sector, credited with inventing the ALPD® laser display technology. The company is committed to developing and supplying cutting-edge optical products across various industries, including consumer electronics, cinemas, and now the automotive sector. Their focus is not only on innovation but also on adapting to the ever-evolving expectations of consumers and businesses worldwide, ensuring they maintain their competitive edge in a rapidly changing market.

This accolade as an exclusive supplier to a major automaker is not just a win for Appotronics but also reflects the growing integration of advanced optical technologies into vehicle designs, paving the way for smarter, more interactive driving experiences. As consumers increasingly demand high-tech features in their vehicles, Appotronics is well-positioned to meet these needs, marking a promising period ahead for both the company and the automotive industry at large.

In summary, Appotronics’ recent nomination as the exclusive supplier of cockpit optical components is a pivotal step forward that may significantly bolster its automotive revenue and expand its influence in the global market. Candidates in the industry should keep a close watch on the developments that emerge as Appotronics collaborates with a leading automaker to enhance the future of automotive technology.