#United States #Plant-Based #Santa Ana #BEHR #ECOMIX

Behr Paint Company Unveils Innovative Plant-Based Paint

The Behr Paint Company has recently made waves in the home improvement industry with the launch of its latest product, the BEHR PREMIUM PLUS® ECOMIX™ Plant-Based Paint & Primer. This cutting-edge paint offers an innovative blend of environmental benefits while maintaining the performance and durability that Behr is known for. The company, headquartered in Santa Ana, California, aims to provide eco-conscious consumers with high-quality options that do not compromise on performance.

According to the company, this plant-based product meets the USDA BioPreferred Program's requirement of having at least 20% renewable materials, categorizing it as the first 100% all-acrylic paint in the United States to achieve this standard. Additionally, it carries the UL GREENGUARD GOLD certification, which guarantees low chemical emissions, making it an ideal choice for creating healthier indoor environments.

"Today’s launch marks a turning point in our commitment to sustainability," remarked Andy Lopez, the Senior Vice President and Head of Global Marketing at Behr Paint Company. He emphasized that the ECOMIX product-line not only aligns with the company’s environmental goals but also meets consumers' demands for quality paint solutions. This new product gives consumers a choice for environmentally responsible living without sacrificing the trusted performance from Behr Paints.

The innovative aspect of the BEHR PREMIUM PLUS® ECOMIX™ is found in its all-acrylic, zero-VOC^ formula. This unique composition allows it to deliver exceptional performance and durability while being virtually free from harmful emissions, thus contributing to a lower impact on indoor air quality. Given the growing concern over volatile organic compounds (VOCs) and their health risks, this feature is particularly significant for families and individuals with sensitivities.

Behr's commitment to sustainability transcends product formulation. The company promotes responsible ingredient sourcing and manufacturing processes, minimizing waste, and using low-impact, recycled packaging whenever possible. Megan Selby, President of Behr Paint Company, highlights that this initiative is part of a broader vision to enact meaningful change through sustainable practices. "From our product innovations to how we engage with communities, we see it as our responsibility to shape a healthier future for generations to come," she said.

In addition to launching this innovative product, Behr Paint Company is taking social responsibility seriously. In a collaboration with Habitat for Humanity, the company plans to donate 2,500 gallons of the ECOMIX paint to be used in more than 100 homes across six affiliates within the United States. Notably, this initiative includes participation in the 2025 Carter Work Project—a project highlighting sustainable living solutions designed to support affordable housing.

Currently, the BEHR PREMIUM PLUS® ECOMIX™ Plant-Based Paint & Primer is sold exclusively at The Home Depot, both online and in select physical locations nationwide. Customers interested in this sustainable paint option are encouraged to check local stores for availability. This move aligns with Behr’s strategy of making high-performance, eco-friendly products readily accessible to consumers eager to improve their living spaces sustainably.

In conclusion, Behr Paint’s introduction of the ECOMIX plant-based paint not only addresses the industry trend towards eco-friendliness but also reinforces the company’s dedication to high-quality performance and sustainability. By combining innovative technology with responsible practices, Behr is setting a standard for what consumers should expect from modern paint products. For further information on their offerings, visit www.behr.com.

^Note: Like most Zero VOC paints, this product has very low VOC emissions during application and for a limited time post-application. Sensitive groups should monitor exposure for optimal health.